Queenstown tourism

Marketing Campaign Activity

Majestic beauty, an unrivalled range of activities and attractions, superior accommodation choices, cosmopolitan shopping, award-winning food and wine, buzzing nightlife and friendly Southern hospitality!

These are just some of the reasons why Queenstown has been recognised as one of the world’s most desirable destinations.  But we can't simply rely on word of mouth!

Our Consumer Marketing team are busy implementing, managing and measuring our marketing campaigns right throughout the year.  They focus on the memorable and unique experiences visitors can have within our beautiful landscapes.

Latest Marketing Campaign Activity

Our two month spring and summer campaign launched 10th September 2012.
                          
Designed to promote seasonal visitation during the spring and summer months, this campaign targets domestic families, young professionals and empty nester visitors, plus the east coast of Australia.  The spring/summer campaign is promoted through our various marketing channels, using a matrix of online, social,print and video media.

The aim of the campaign is to inspire people to book a holiday now by giving them a real sense of what the region’s dramatic landscape, fantastic outdoor lifestyle, unique seasonal experiences, and relaxed vibe are like in spring and summer.

Thanks to new HD footage shot over the past year, we’ve been able to enrich the campaign with stunning videos that showcase the diversity of experiences people can have in the region.

The campaign call to action directs all traffic to the new spring and summer campaign pages.

Part of the campaign included partnership with Air New Zealand and Queenstown Airport during the second part of the campaign period.

Connect with us...

 Queenstown New Zealand  We know that people like to receive information differently so we provide a number of ways to stay in touch with our organisation across a wide range of platforms including email newsletters and social media.

Browse ways to stay connected

Find a supplier online

 Water activities in Queenstown

Whether you're searching for an activities operator, an accommodation provider or a selection of dining options our website has you covered!

Browse Online Product Listings