Welcome to Destination Queenstown’s Data and Insights Hub
The Data and Insights Hub (Hub) is for Destination Queenstown (DQ) members and related Queenstown (DQ) stakeholders. It provides easy-to-understand tourism data and insights to guide decision-making and analysis.
The Hub provides data, insights, and information relating to tourism in Queenstown organised by Tourism Industry Aotearoa’s (TIA) four pillars of the Tourism Sustainability Commitment (visitor, resident community, environment, economic).
The sources include publicly available tourism data, DQ commissioned research and purchased data, and QLDC metrics. The Research section encompasses research and Market Development Plans related to our key marketing segments.
If you have questions, comments, or would like to arrange Hub access for other staff members within your organisation, please contact Eilidh Blanchard.
The data sets, insights, and related resources have been created for use by Destination Queenstown and its membership base only. They are not for publication or dissemination without consulting Destination Queenstown prior.