Welcome to Destination Queenstown’s Data and Insights Hub 

The Data and Insights Hub (Hub) is for Destination Queenstown (DQ) members and related Queenstown (DQ) stakeholders.  It provides easy-to-understand tourism data and insights to guide decision-making and analysis.

The Hub provides data, insights, and information relating to tourism in Queenstown organised by Tourism Industry Aotearoa’s (TIA) four pillars of the Tourism Sustainability Commitment (visitor, resident community, environment, economic).

The sources include publicly available tourism data, DQ commissioned research and purchased data, and QLDC metrics. The Research section encompasses research and Market Development Plans related to our key marketing segments. 

If you have questions, comments, or would like to arrange Hub access for other staff members within your organisation, please contact Eilidh Blanchard

Visitor Data and Insights

Explore data and insights relating to the visitors who are welcomed to the Queenstown region. Information includes visitation, expenditure, experience, and accommodation.

Resident Community Data and Insights

Explore tourism-related data and insights from the residents that call Queenstown home. Information includes sentiment and insights relating to the cultural and societal benefits of tourism in the region.  

Environment Data and Insights

Explore local and national data and insights on the environment and the effects that tourism has on our surroundings.

Economic Data and Insights

Explore economy-related data and insights for the Queenstown and Queenstown Lakes region.

Research and Market Development Plans

Research and Market Development Plans compiled by DQ related to our key segments.


The data sets, insights, and related resources have been created for use by Destination Queenstown and its membership base only. They are not for publication or dissemination without consulting Destination Queenstown prior.