The views of local residents is vital in ensuring tourism has social license to operate and that the industry can help to support and benefit the community.

To understand the views, sentiment, benefits, and impacts of tourism on our local community, there are several pieces of research which are incredibly useful. These include "Views on Tourism" which is an ongoing survey which focuses exclusively on resident views toward tourism in the Queenstown area. "Quality of Life" is QLDC's annual resident survey which features a section on tourism as well as a range of other topics and aspects of wellbeing.


Views on Tourism

The Views on Tourism research aims to measure the value and impacts that tourism has in the local community. It is an annual research initiative between DQ, Lake Wanaka Tourism and QLDC and is conducted by Angus & Associates. 

Quality of Life 

Quality of Life research is an annual survey which aims to understand residents' quality of life and experience living in the Queenstown Lakes District. It is commissioned by Queenstown Lakes District Council and carried out by Versus Research

The data sets, insights, and related resources have been created for use by Destination Queenstown and its membership base only. They are not for publication or dissemination without consulting Destination Queenstown prior.