Factoring in the views of local residents is vital in ensuring the tourism industry supports and benefits the community.

There are several useful pieces of research used to understand the views, sentiment, benefits, and impacts of tourism on our local community. These include the ongoing "Views on Tourism" survey -which focuses exclusively on resident views toward tourism in the Queenstown region and QLDC’s "Quality of Life" annual resident survey, which has a section on tourism amongst other topics and aspects of wellbeing.


Views on Tourism

The Views on Tourism research measures the value and impacts that tourism has in the local community. It is an annual research initiative between DQ and Lake Wānaka Tourism (LWT), conducted by Angus & Associates. 

To download the latest Views on Tourism report, click below:

  • Views on Tourism Report - 2021/22 - to be released shortly 

Quality of Life 

The Quality of Life annual survey provides data and insights relating to Queenstown Lakes residents' quality of life and the experience of living in the district. It is commissioned by QLDC and carried out by Versus Research

To download the latest Quality of Life reports, click below:


The data sets, insights, and related resources have been created for use by Destination Queenstown and its membership base only. They are not for publication or dissemination without consulting Destination Queenstown prior.