One of Destination Queenstown's core functions is to promote Queenstown directly to consumers to drive sustainable demand and visitation throughout the year. DQ deliver a range of marketing activity and partnerships, as well as always-on digital and social campaigns targeting potential visitors in both the domestic and Australian markets. Marketing activity and content are designed to shape the destination reputation and share stories about our people and place, attracting like-minded visitors.
Find out more about our current and upcoming activity and keep an eye out for our Special Remarks with updates on how to get involved.
Our People Our Home Campaign – Series 2
In the second series of ‘Our People, Our Home’, we’ll be introducing our visitors to more passionate locals who make up the fabric of our community.
Live from 20 September 2023, the four-part mini-series will be rolled out across DQ’s social and digital channels with a paid campaign and an extended local cinema schedule running through to December.
Launched 4 April 2023, Love Queenstown is a giving platform focused on raising donations for localised climate, conservation and environmental projects in the Queenstown region. Download the Business Information Pack below to find out more and see how you can get involved.
Recent Marketing Activity
View our Marketing Update emails which detail upcoming activity and how you can get involved and leverage.
View our Quarterly Reports which detail the marketing activity and results delivered for the quarter. Note: in Q3 FY22-23 Destination Queenstown moved to organisation-wide quarterly reporting, rather than by organisational teams.
Any questions or enquires about how to get involved in our marketing activity, please reach out to reception@queenstownNZ.nz