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One of DQ’s core functions is to promote Queenstown directly to consumers to drive visitation during each of our seasons. We deliver high impact campaigns and maintain ‘always on’ activity that aims to keep Queenstown top of mind for travellers throughout the year.
Find out more about some of our previous and current campaigns here, and keep an eye out for Special Remarks updates on up-coming activity to leverage
Autumn Domestic Campaign 2021
Destination Queenstown is going live with a domestic autumn campaign on Monday 15 March, running for five weeks.
The ‘Home of Autumn Adventure’ campaign will focus on two key target segments for the autumn season - Food & Drink and Active Relaxation & Wellness. Each segment has a full suite of tailored assets showcasing the variety of autumn experiences and activities.
The Autumn Campaign Toolkit including campaign approach, objectives, key messages, campaign schedule and creative can be downloaded below (campaign videos EMBARGOED until Monday 15 March)
How to get involved
To take full advantage of the campaign, please ensure your listings are up-to-date. Any special offers or travel packages valid for autumn should be loaded on the DQ website no later than Wednesday 10 March.
Click here for more information on how to optimise your listings and load special offers.
Any questions on campaign assets or messages, please email firstname.lastname@example.org