Travel Update

Travel Update

New Zealand’s international borders are now open to Australian and other visa-waiver visitors. For the latest information on COVID-19 guidelines when travelling to or around New Zealand, visit https://covid19.govt.nz.

One of DQ’s core functions is to promote Queenstown directly to consumers to drive visitation during each of our seasons. We deliver high impact campaigns and maintain ‘always on’ activity that aims to keep Queenstown top of mind for travellers throughout the year.

Find out more about some of our previous and current campaigns here, and keep an eye out for Special Remarks updates on upcoming activity to leverage.

Domestic and Australian winter campaign 2022

Launching 1 May, DQ’s domestic and Australian winter campaign features full-funnel conversion-based activity across two key segments for the winter season; Winter Lovers and Ski Enthusiasts.

Campaign activity will drive destination preference and tactical partnerships with wholesalers and industry partners will help convert demand. An extended campaign in the domestic market will see sustained digital and social campaign activity live through until September.

How to get involved

To take full advantage of the campaign, please ensure your listings are up-to-date and load any relevant special offers or travel packages valid for the winter period. Click here for more information on how to optimise your listings and load special offers.

If you have any questions regarding the campaign, please email rubys@queenstownnz.nz

Domestic autumn campaign 2022

Launching on 28 February, DQ's domestic autumn campaign includes full funnel, conversion focused campaign activity across two key segments; ‘Food and Drink’ and ‘Active Relaxation and Wellness’, to drive destination preference and travel demand. There will be an upweighted focus on the drive zone market and the introduction of a new 'autumn recharge' trade campaign.

How to get involved

To take full advantage of the campaign, please ensure your listings are up-to-date and load any relevant special offers or travel packages valid for the autumn period.

Click here for more information on how to optimise your listings and load special offers.

If you have any questions regarding the campaign, please email rubys@queenstownnz.nz

Our People, Our Home - a video series celebrating the people within our industry

Ever wondered what is at the heart of our tourism community? As the Māori proverb says, he tāngata, he tāngata, he tāngata. It is the people, it is the people, it is the people. To celebrate this and introduce New Zealanders to some of our passionate locals who own and operate incredible experiences here in Queenstown, DQ has launched a video series called 'Our People, Our Home'.

Our People, Our Home focuses on our people, our place, and our community spirit, and takes a glimpse behind the doors of these businesses. The videos share their voices, stories and highlights the aroha, mahi, and manaakitanga that they bring to their daily work, as well as why they choose to do it in Queenstown.

The ten-part series will be launched nationwide on 17 February across DQ's social and digital channels and housed within a dedicated landing page on the website. The aim is for Our People, Our Home to be an ongoing, evergreen video series where we can tell more stories about our people and place.

For more information, please view the campaign overview below.

Home of Adventure Spring & Summer Campaign 2021/22

Destination Queenstown went live with a two-pulse domestic campaign over October-November to drive demand for spring/early summer, with the second burst launching on 11 January 2022  until mid February to drive late summer visitation. This high, impact full-funnel (Dream-Plan-Book) campaign aims to drive preference and demand for Queenstown over summer, highlighting five key segments – Mountain Biking, Leisure Biking, Golf, Hiking and Adrenaline.