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This is where you will find key Queenstown statistics, insights, market intelligence and trends. Key snapshots are highlighted below along with links to the official data sets.


Destination Queenstown Quarterly Insights Dashboard

Destination Queenstown is pleased to introduce the quarterly insights dashboard.
Each quarter we will present topline data on key visitor metrics gathered from both official and DQ-commissioned datasets.

Q3 July-September 2019

Q4 October - December 2019

Accommodation Data Programme

The Commercial Accommodation Monitor is no longer produced by Stats NZ. The last results published were for the September 2019 month. For more information see Accommodation survey: September 2019.

The Accommodation Data Programme (ADP) is a new research programme launched as the replacement for the Commercial Accommodation Monitor. The ADP collects a small amount of data from accommodation providers each month, collates it, and then publishes reports that can be used to benchmark performance and monitor the industry.

The ADP is funded by the Ministry of Business, Innovation and Employment and managed by NZ tourism data experts Fresh Info.

The first ADP release for June is now available to be viewed here. 

  • Please note that this report is experimental as data collection and processing methods continue to evolve.
  • The first official ADP data release will be in late August (for July).
  • Development of the programme will be ongoing.

If you are an accommodation provider who is not yet signed up to the service, please do so here

Monthly Regional Tourism Estimates

Produced by the Ministry of Business, Innovation and Employment (MBIE), the Monthly Regional Tourism Estimates (MRTEs) gathers expenditure data to provide an estimate of tourism expenditure from international and domestic travellers in each of the Regional Tourism Organisation (RTO) areas.

To access the Monthly Regional Tourism Estimates, please click the link below.

International Visitor Survey

The International Visitor Survey (IVS) is produced by the Ministry of Business, Innovation and Employment (MBIE) measuring travel patterns and estimated expenditure of international visitors to New Zealand. This is an on the ground visitor survey that extrapolates sample results to provide an indication on expenditure, places visited, activities/attractions, accommodation and transport.

For the full International Visitor Survey datasets, please click the link below.

Queenstown Airport Statistics

Queenstown Airport produces monthly and annual statistics on passenger movements and aircraft landings on domestic and international routes. Reports also include history and trends.

To access the Queenstown Airport Stats, please click the link below.

Visitor Insights Programme

The Visitor Insights Programme (VIP) is DQ’s own research initiative. The results of this ongoing on the ground visitor survey are published quarterly. Information covered includes reason to visit, visitor expectation, booking lead times, length of stay, activities/attractions and satisfaction. The report is divided in domestic, Australian and other international markets.

To download the latest VIP reports, click on the links below:

2018 Reports

Visitor Experience Report - Q2 2018

Visitor Experience Report - Q1 2018

2017 Reports

Visitor Experience Report - Q4 2017

Visitor Experience Report - Q3 2017

Visitor Experience Report - Q2 2017

Visitor Experience Report - Q1 2017

2016 Reports

Visitor Experience Report - Q4 2016

Visitor Experience Report - Q3 2016