This is where you will find key Queenstown and New Zealand statistics, insights, market intelligence and trends. Key snapshots are highlighted below along with links to official research and datasets.
Destination Queenstown Generated Insights
These insights have been created for use by Destination Queenstown and its membership base. These resources and the data contained within them are not for publication or dissemination without consulting Destination Queenstown first.
If you are seeking historic copies of resources or reports generated by Destination Queenstown which are not linked to on this page, please contact Eilidh Blanchard.
Visitor Demand Mapping:
90 Day Forward Outlook Chart
DQ develops a 90 day forward outlook chart indicating the current levels of accommodation occupancy in Queenstown. The last update was published 20 May 2022. The next update will be made 27 May 2022.
- 20 May - 90 Day Forward Outlook Chart
- 13 May - 90 Day Forward Outlook Chart
- 6 May - 90 Day Forward Outlook Chart
- 30 April - 90 Day Forward Outlook Chart
90 Day Forward Outlook vs Prior Quarter Final Recorded Occupancy
This resource indicates what was published by Destination Queenstown in the 90 Day Forward Outlook Chart compared to final recorded occupancy for the same date. Final Recorded Occupancy is based on an average of non-commercial (AirDNA) and Commercial (STR) datasets. The next publication will occur in mid July 2022 following the end of Quarter 4 (April - June).
- Q3 FY21-22 - Prior Quarter Final Recorded Occupancy
- Q2 FY21-22 - Prior Quarter Final Recorded Occupancy
- Q1 FY21-22 - Prior Quarter Final Recorded Occupancy
Short-term 90 day forward outlook and long-term scenarios – disestablished May 2021
DQ previously created these short- vs. long-term outlook charts but these have since been combined into a common resource, the 90 Day Forward Outlook chart. The last update was: 28 May 2021 - Visitor Demand Mapping
Visitor Demand Mapping Report – disestablished December 2020
DQ previously created these reports which covered a range of scenarios of visitor demand over the next four years, but due to the highly volatile and uncertain nature of the COVID environment, these have since been disestablished.
- 2 December 2020 Visitor Demand Mapping – Last update #8
- 14 May 2020 Visitor Demand Mapping – First Update #1
Other DQ Insights:
Quarterly Insights Dashboard
Each quarter, DQ presents topline data on key visitor metrics gathered from both official and DQ-commissioned datasets.
- Q3 January- February-March 2022
- Q2 October-November-December 2021
- Q1 July-August-September 2021
- Q4 April-May-June 2021
- Q3 January- February-March 2021
Annual Infographic Resource
DQ's Annual Infographic Resource is a snapshot of the Queenstown Region’s Tourism Visitation, Expenditure, and Visitor Experience metrics.
Queenstown Visitor Insights Programme (VIP)
DQ’s Visitor Insights Programme (VIP) is an ongoing, on the ground visitor survey which is published quarterly. Information covered includes reasons to visit, visitor expectations, booking lead times, length of stay, activities/attractions and satisfaction.
To download the latest VIP reports, click below:
- Visitor Experience Report - Q3 January-February- March
- Visitor Experience Report - Q2 October-November-December
- Visitor Experience Report - Q1 July-August-September
Tourism New Zealand works with innovative partners to produce tourism data, insights, and consumer research to help New Zealand businesses market effectively to domestic and international visitors. They have gathered their key data sets that they utilise as well as key consumer and industry insights into one easy-to-use site.
The Tourism Evidence & Insights Centre (TEIC) is home to insights, data and information about tourism in New Zealand and is accessible to anyone keen to know more about the current state of the tourism sector. There are reports, an interactive dashboard and articles addressing common questions. Note that this resource is still under development and some datasets are currently missing.
The Accommodation Data Programme (ADP) is a research programme launched by MBIE and managed by NZ tourism data experts Fresh Info. The ADP collects data from accommodation providers each month, collates it, and then publishes reports that can be used to benchmark performance and monitor the industry.
If you are an accommodation provider who is not signed up to the service, click here.
The Tourism Electronic Card Transaction Spend (TECTs) is an interim replacement to Monthly Regional tourism Estimates (MRTEs) that provides insights into monthly tourism spend. The TECTs aims to present the measured electronic card transactions (ECT) attributable to tourism but without any attempt to represent the total spend. This method is considered to be the best way to provide spend data to the industry while travel is severely affected by COVID-19 border restrictions.
Monthly Regional Tourism Estimates - disestablished October 2020
Produced by MBIE, the disestablished Monthly Regional Tourism Estimates (MRTEs) gathered expenditure data to provide an estimate of tourism expenditure from international and domestic travellers in each of the Regional Tourism Organisation (RTO) areas. Note that the MRTE's were disestablished in October 2020 due to issues that have arisen from COVID-19 within the methodology.
Queenstown Airport produces monthly and annual statistics on passenger movements and aircraft landings on domestic and international routes. These reports also include history and trends.
The International Visitor Survey (IVS) is produced by MBIE and measures travel patterns and estimated expenditure of international visitors to New Zealand. This is an on the ground visitor survey that extrapolates sample results to provide an indication on expenditure, places visited, activities/attractions, accommodation, and transport. The IVS is currently on hold since international border closures affected sample sizes (since the end of March 2020).