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This is where you will find key Queenstown statistics, insights, market intelligence and trends. Key snapshots are highlighted below along with links to the official data sets.


Destination Queenstown Quarterly Insights Dashboard

Destination Queenstown is pleased to introduce the quarterly insights dashboard.
Each quarter we will present topline data on key visitor metrics gathered from both official and DQ-commissioned datasets.

Q3 July-September 2019

Q4 October - December 2019


Accommodation Survey

Previously known as the Commercial Accommodation Monitor (CAM), the Accommodation Survey is produced by Stats NZ monthly. The survey gathers data from the commercial accommodation sector including hotels, motels, hostels and holiday parks for each Regional Tourism Organisation (RTO) areas. The report provides information on guest nights, occupancy rates and length of stay for domestic, Australian and other international markets. To view more statistics visit Statistics New Zealand or the Ministry of Business, Innovation & Employment website.

To access the Accommodation Survey, please click the link below.

Monthly Regional Tourism Estimates

Produced by the Ministry of Business, Innovation and Employment (MBIE), the Monthly Regional Tourism Estimates (MRTEs) gathers expenditure data to provide an estimate of tourism expenditure from international and domestic travellers in each of the Regional Tourism Organisation (RTO) areas.

To access the Monthly Regional Tourism Estimates, please click the link below.

International Visitor Survey

The International Visitor Survey (IVS) is produced by the Ministry of Business, Innovation and Employment (MBIE) measuring travel patterns and estimated expenditure of international visitors to New Zealand. This is an on the ground visitor survey that extrapolates sample results to provide an indication on expenditure, places visited, activities/attractions, accommodation and transport.

For the full International Visitor Survey datasets, please click the link below.

Queenstown Airport Statistics

Queenstown Airport produces monthly and annual statistics on passenger movements and aircraft landings on domestic and international routes. Reports also include history and trends.

To access the Queenstown Airport Stats, please click the link below.

Visitor Insights Programme

The Visitor Insights Programme (VIP) is DQ’s own research initiative. The results of this ongoing on the ground visitor survey are published quarterly. Information covered includes reason to visit, visitor expectation, booking lead times, length of stay, activities/attractions and satisfaction. The report is divided in domestic, Australian and other international markets.

To download the latest VIP reports, click on the links below:

2018 Reports

Visitor Experience Report - Q2 2018

Visitor Experience Report - Q1 2018

2017 Reports

Visitor Experience Report - Q4 2017

Visitor Experience Report - Q3 2017

Visitor Experience Report - Q2 2017

Visitor Experience Report - Q1 2017

2016 Reports

Visitor Experience Report - Q4 2016

Visitor Experience Report - Q3 2016