The media team is responsible for managing the DQ media program, assisting the Experience New Zealand (TNZ) team with media famils, along with supporting the DQ marketing team by organising written and visual content that matches DQ campaigns through content partnerships. 

Below is a selection of key media highlights from this past summer of 2023/24:

Content

DQ Hosted media (famil)

  • Ben Fahy, writing for Kia Ora Magazine, travelled the region in an all-electric Polestar EV. The famil showcased low-impact and regenerative initiatives including Royalburn Station, Mora Wines & Artisan Kitchen, Southern Lakes Sanctuary at Bob's Cove, Headwaters Eco Lodge, Ziptrek Ecotours, Canyon Brewing, Glenorchy Air, Driftaway Holiday Park, Sherwood, Walter Peak Eco Experience, Buzz Stop Cafe at Country Lane and Ride to the Sky. Ben's article is expected to be published in the May issue of Kia Ora Magazine.

  • Brad Japhe, US journalist, writes for publications such as Food+Wine, Forbes, Thrillist, Bloomberg and Travel+Leisure. Brad was hosted by DQ for a portion of his Queenstown stay and visited Bespoke Kitchen, Headwaters Eco Lodge, Nomad Safaris, Ride to the Sky, Millbrook Resort, Ziptrek Ecotours, Canyon Brewing, Ayrburn and Sofitel. Brad intends to write a food and drink guide to the Queenstown area, and other potential articles based on his experiences.

Experience New Zealand media with Tourism New Zealand

  • Hong Kong media famil with key opinion leaders aimed to inspire the Hong Kong market to book a New Zealand holiday during the off-peak season through social media content. The famil group visited Sherwood Hotel, Blue Kanu, NZONE Skydive, Ziptrek Ecotours, Ayrburn, Rosewood Matakauri Lodge, Nomad Safaris and Kinross.

  • Southeast Asia media famil with Travel+Leisure SEA, featured award-winning chef and judge on Top Chef Thailand, Tonn Thitid Tassanakajohn, and one of Indonesia's biggest foodie influencers, Hans Danials (@eatandtreats). The story will focus on Chef Tonn and Hans Daniel exploring New Zealand while unveiling its intersection of human creativity, authenticity, and community through food, one of the most important motivators for travel in the SEA market. Their visit to Queenstown featured: Rātā, QT Queenstown, Walter Peak Eco Experience, Heliworks Earnslaw Burn tour, Gibbston Valley cave tour and lunch, Amisfield, Millbrook Country Club, Royalburn Farm Shop, Mora Wines & Artisan Kitchen, Shotover Jet, Kawarau Bridge, Sherwood restaurant and Onsen Hot Pools.

DQ works closely with Tourism New Zealand on its Experience New Zealand media programme, bringing journalists and influencers from key long-haul markets to experience the best of Queenstown.

To check on the results of your participation in the programme, follow the link below.