Destination Queenstown runs a targeted media programme focusing showcasing Queenstown to New Zealand and Australian audiences. DQ also works alongside Tourism New Zealand on its International Media Programme to target publications and influencers in long-haul markets. To review some of our recent results visit the links below.
DQ invited Cuisine Magazine Editor and food critic Kelli Brett along NZ Herald's Sinead Corcoran to experience Queenstown's autumn offering. Kelli's trip resulted in an 8-page story on Arrowtown's thriving food scene in Cusine Magazine's March Issue and online. Read the online version of Kelli's article here.
Core Winter and Spring 2019
DQ invited leading men's lifestyle publication Boss Hunting Australia, Kiwi fashion designer Karen Walker and Australian reporter Mark Beretta, to experience Queenstown's dynamic winter and spring ski offering. Boss Hunting shared their in the moment Queenstown experience via the BHOfficial Instagram and via an online article following their trip. Karen Walker's shared her experience on social media and in articles across InStyle US and Coveteur, and Mark Beretta shared his experience on his personal Instagram.
DQ also worked with North & South magazine's Mike White on a spring Glenorchy story (published October 2019 issue) and an Autumn in Arrowtown story (published in March 2020 issue).
View some of the results below:
Boss Hunting Australia Instagram here
Boss Hunting Australia final story here
Karen Walker Instagram here
Mark Beretta Instagram here
Queenstown Winter Festival 2019
The Real Journeys Queenstown Winter Festival proved the perfect opportunity to bring a range of media to Queenstown to experience the festival and the start of Queenstown’s stunning winter season. DQ invited TimeOut Sydney’s Claire Finneran, news.com.au’s Brontë Coy, and top Australian Influencers Pia and Kane Muehlenbeck to experience the Festival. It’s fair to say they all were enchanted by their Queenstown’s winter experience! Pia and Kane shared their in-the-moment experiences with over 2 million fans on Instagram through a collection of stories and posts. Following their visit, they produced a 25-minute vlog for their popular YouTube channel.
Here are some of the results:
Pia Muehlenbeck Instagram here
Kane Muehlenbeck Instagram here
Kane and Pia Muehlenbeck final Youtube videos here
TimeOut Sydney final story here
news.com.au final story here
Autumn Domestic Media 2019
DQ's Autumn domestic consumer marketing campaign was supported by the DQ media programme. DQ’s hosted New Zealand Herald’s Deputy Travel Editor Stephanie Holmes to reinforce the autumn message. DQ also worked with NZ Life and Leisure, and Newstalk ZB’s Chris Lynch to produce beautiful autumnal stories and videos.
Take a look at some of the results:
NZ Herald here
NZ Life and Leisure here
Chris Lynch video here
International Media Programme with Tourism New Zealand
DQ works closely with Tourism New Zealand on its International Media Programme, bringing journalists, influencers and the stars of its Ambassador programme from key long-haul markets to experience the best of Queenstown.
Here are some recent highlights, to check on the results of your participation in the programme, follow the link below.