Autumn 2018 MiNDFOOD Collaboration
DQ has teamed up with MiNDFOOD magazine for another domestic autumn campaign, based on telling the stories of Queenstown through the eyes of locals.
In partnership with DQ, MINDFOOD’s editorial team has produced a gorgeous special travel feature in the March issue that tells the story of Queenstown’s wine, food, landscapes and diversity through the people that call this place home.
Our aim is to highlight the experiences available to visitors in autumn, and to position Queenstown as a wonderful place to visit at this time of year in line with our overall strategy to grow demand for the shoulder seasons.
Take a look at campaign assets via the links below:
The campaign includes three videos which will be promoted via social media to deepen viewers' experience in Queenstown. Follow Christopher Keys, Kate Fluker and Gary Livesey on a Queenstown journey.
Download the MiNDFOOD Special Travel Feature
View a sample of the campaign Out of Home placements
View the campaign landing page on www.QueenstownNZ.nz/journey
Find all of the autumn stories via the landing page, however we have selected a couple of options to view here:
Kate Fluker’s Top 6 Autumn Trails in Queenstown
Be Inspired by Queenstowners Making a Difference