Benefits of using Google My Business
Manage the information that Google users see when they search for your business. Google My Business (GMB) gives you the tools to update your business profile, making sure that the information is accurate and appropriately represent your business. GMB providers searchers with access to key information including opening hours, reviews, website and street address. Businesses that verify their information with Google My Business are twice as likely to be considered reputable by consumers.
Google My Business allows operators to read and respond to reviews from customers, and post photos that show off what you do. Businesses that add photos to their listings receive 42% more requests for driving directions on Google Maps and 35% more clicks through to their websites than businesses that don’t. GMB also offers the ability to add ‘posts’ to your business profile. This is similar to microblogging or social media posting and is a great way to get your messaging, video or photo content in front of consumers when they find your listing on Google.
Business owners can see insights on how customers searched for their business, and where those customers are coming from. You can also see information like how many people called your business directly from the phone number displayed on local search results within Search and Maps.