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Queenstown in the Media

Destination Queenstown runs a targeted media programme focusing showcasing Queenstown to New Zealand and Australian audiences. DQ also works alongside Tourism New Zealand on its International Media Programme to target publications and influencers in long-haul markets. To review some of our recent results visit the links below.

Core Winter and Spring Media 2017

Cathy Osmond from the The Weekend Australian Magazine visited early in the ski season, resulting in a story of her adventures on the slopes, as well as some off-road adventuring and other activity suggestions for a family-friendly winter holidays. Check out the story HERE.

DQ invited Australia’s original social media influencer Lauren Bath to Queenstown for the 2017 Queenstown Winter Festival. [Insert video here} Lauren spoke at the ‘Olympus Queenstown Winter Meet’ and was joined by Australian influencer and photographer Garry Norris to showcase Queenstown to their 600,000 followers over five days in the resort. 

The DQ media team hosted Sara Bunny from New Zealand publication Good Health Choices, and the story was published in the September issue of the magazine, released this week. Sara covered her ski lessons alongside spa and relaxation, cycling and food and wine experiences. Check out the story HERE.

DQ has been working with Australia’s leading ski journalist Rachael Oakes-Ash this spring with spring ski stories published on the website www.snowsbest.com and accompanying social media channels @missnowitall on Instagram and Facebook. See stories here and here as well as her Facebook and Instagram

The Australian Financial Review Magazine deputy editor Pip Coates was hosted in August for a winter focused famil. Her stories will be published in early 2018.

Australian influencers Matt Cherubino @mattcherub and Tim Clark @timeclark1 participated in a spring ski heli shoot in late August along with some Mons Royale ski athletes Craig and Charlie Murray, sharing Instagram Stories and posts to their combined following of 200,000. They have also provided DQ with images from this experience to help us promote skiing in spring. Check out some of their epic photos: Matt and Tim

Autumn Domestic Media 2017

DQ's Autumn domestic consumer marketing partnership with MiNDFOOD magazine was supported by the DQ media programme, which resulted in coverage in top New Zealand titles including NZ Herald Travel, Escape, Fashion Quarterly, Nadia Magazine, Jetstar magazine and TV3's The Cafe morning show.

Take a look at some of the results:

NZ Herald and here

Escape here and here

Fashion Quarterly

Nadia magazine

Jetstar magazine

The Cafe

International Media Programme with Tourism New Zealand

DQ works closely with Tourism New Zealand on its International Media Programme, bringing journalists, influencers and the stars of its Ambassador programme from key long-haul markets to experience the best of Queenstown.

Here are some recent highlights, to check on the results of your participation in the programme, follow the link below.

Check My Tourism New Zealand Results

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