Gina Samuels has over 17 years’ experience in event management and corporate marketing. In 2009 Gina co-founded The Production House Events which has grown to be one of Australasia’s leading boutique professional conference organiser and meetings specialists. Gina is passionate about creating and producing innovative and memorable events that help businesses reach their full potential. Through her extensive experience and knowledge of Meetings, Incentives, Conferences and Events, Gina along with her team assist businesses to create outcomes that match both their ROI goals and company objectives. Gina’s vision is “I believe in creating experiences that are truly memorable.”
Gina will deliver an energetic, interactive workshop that will leave participants with extended knowledge of the Australian PCO market and how to sell effectively to them. The session will include: tips on how to make your business appealing to Australian buyers; how to make your business stand out; what PCOs need from suppliers in terms of quote and site inspections; the value of a bureau; insights into Australian C&I trends; what competing destination are doing and mistakes to avoid.
This Workshop will offer techniques rather than theory and will give you a view of the industry from a PCO’s perspective.