Research & Insights

Insights and Research

This is where you will find key insights, market intelligence and trends. DQ carries out regular research to ensure our content and activity are relevant. 

Visitor Economy Insights Resource

This resource provides a summary of key visitor economy statistics, data and insights. The data and statistics used in this resource are gathered from a range of locations and data sources. To explore the data further please head to the Queenstown visitor insights dashboard. It is updated every six months, at the start of August for year end June, and the start of February for year end December.

Monthly Data Snapshots

Each month, DQ presents topline data on key visitor metrics gathered from DQ-commissioned datasets.

Visitor Experience Research

The Queenstown Lakes' Visitor Experience Survey is a collaboration between Lake Wānaka Tourism and Destination Queenstown which seeks to better understand visitor expectations, experiences and behaviours while in the region. DQ and LWT partner with respected industry researcher Angus & Associates to conduct the primary research.

Emerging Traveller Trends

Emerging Traveller Trends is an independent piece of research that explores how travellers’ expectations, desires and demands have shifted due to factors including the pandemic, climate change and geopolitical situations. 

Activity Insight Guides 

The Activity Insight Guides provide insights into key visitor activity segments in Queenstown. It draws on data from the Queenstown Visitor Experience Survey and industry research. Activity segments play an important role in Queenstown's destination proposition and content themes and will help to attract high-contributing visitors who align with the passions and values of Queenstown residents. Segments include biking, walking and hiking, golf, ski and snow sports, food and drink, and adrenaline activities.

Market Development Plans

Additional Data and Insights Resources

The following sites provide a range of New Zealand and Global tourism-related data and insights:

The data sets, insights, and related resources have been created for use by Destination Queenstown and its membership base only. They are not for publication or dissemination without consulting Destination Queenstown prior.