Interested in learning more about visitor behaviours and insights?
Here, you will discover key insights, comprehensive market intelligence, and meticulously compiled research pieces by DQ. DQ is dedicated to conducting regular, in-depth research to ensure our content, strategic direction, and activities remain highly relevant.
Visitor Economy Insights Resource
This resource provides a summary of key visitor economy statistics, data and insights. The data and statistics used in this resource are gathered from a range of locations and data sources. To explore the data further please head to the Queenstown visitor insights dashboard. It is updated every six months, at the start of August for year end June, and the start of February for year end December.
The Queenstown Lakes' Visitor Experience Survey is a collaboration between Lake Wānaka Tourism and Destination Queenstown which seeks to better understand visitor expectations, experiences and behaviours while in the region. DQ and LWT partner with respected industry researcher Angus & Associates to conduct the primary research.
Destination Queenstown routinely undertakes research to support our members and inform strategic decision-making. The following set of RTO-led research initiatives provides a comprehensive overview of key traveller-driven trends and broader industry shifts, geographic focus market insights and activity insights.
This research provides a comprehensive summary of key traveller-driven trends emerging in the tourism industry, alongside an in-depth analysis of broader industry shifts expected to grow in significance in both the near and long term.
Gain a detailed understanding of DQ and LWT’s focus markets through profiles that explore key data points, traveller motivations, experience, evolving trends and market contexts.
Explore how sustainable and regenerative business practices can support business profitability and competitiveness as well as enhancing Queenstown’s destination appeal.
The Activity Insight Guides provide insights into key visitor activity segments in Queenstown. It draws on data from the Queenstown Visitor Experience Survey and industry research.
Additional Data and Insights Resources
The following sites provide a range of New Zealand and Global tourism-related data and insights:
The data sets, insights, and related resources have been created for use by Destination Queenstown and its membership base only. They are not for publication or dissemination without consulting Destination Queenstown prior.
