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Interested in learning more about visitor behaviours and insights? 

Here, you will discover key insights, comprehensive market intelligence, and meticulously compiled research pieces by DQ. DQ is dedicated to conducting regular, in-depth research to ensure our content, strategic direction, and activities remain highly relevant.

Visitor Economy Insights Resource

This resource provides a summary of key visitor economy statistics, data and insights. The data and statistics used in this resource are gathered from a range of locations and data sources. To explore the data further please head to the Queenstown visitor insights dashboard. It is updated every six months, at the start of August for year end June, and the start of February for year end December.

 

Monthly Data Snapshots

Each month, DQ presents topline data on key visitor metrics gathered from DQ-commissioned datasets.

 

Visitor Experience Research

The Queenstown Lakes' Visitor Experience Survey is a collaboration between Lake Wānaka Tourism and Destination Queenstown which seeks to better understand visitor expectations, experiences and behaviours while in the region. DQ and LWT partner with respected industry researcher Angus & Associates to conduct the primary research.

 

Emerging Travel Trends and Industry Shifts

This research provides a comprehensive summary of key traveller-driven trends emerging in the tourism industry, alongside an in-depth analysis of broader industry shifts expected to grow in significance in both the near and long term. Each trend or shift is thoroughly examined, and its impact is explored and followed by real-life examples of the trend in action. This research is an evolution of the Emerging Traveller Trends research completed in October 2022.

 

Activity Insight Guides 

The Activity Insight Guides provide insights into key visitor activity segments in Queenstown. It draws on data from the Queenstown Visitor Experience Survey and industry research. Activity segments play an important role in Queenstown's destination proposition and content themes and will help to attract high-contributing visitors who align with the passions and values of Queenstown residents. Segments include biking, walking and hiking, golf, ski and snow sports, food and drink, and adrenaline activities.

 

Market Development Plans

 

Additional Data and Insights Resources

The following sites provide a range of New Zealand and Global tourism-related data and insights:

 

The data sets, insights, and related resources have been created for use by Destination Queenstown and its membership base only. They are not for publication or dissemination without consulting Destination Queenstown prior.