Destination Queenstown Visitor Insights Dashboard

Helping you better understand visitor behaviour and trends

The Visitor Insights Dashboard provides members and stakeholders with easy-to-understand visitor-related data. With this, members and stakeholders should be able to draw their own insights to guide business decisions and activity. 

The dashboard is created in collaboration with Lake Wānaka Tourism, so you can adjust filters to see either RTO's data and includes data from several sources, including publicly available and privately purchased tourism data, and Lake Wānaka Tourism and Destination Queenstown commissioned research.


Data Download

The majority of data used in the Visitor Insights Dashboard is publicly available, we have centralised the various sources in the below Excel file housed in a publically accessible OneDrive link to allow members to download the data through file, save as, download a copy.

How To Use The Dashboard

For a better viewing and navigation experience, click the full-screen button ((full screen icon)) in the bottom right corner of the visualisation. To return to the home page select the "home" button (Home button (Visitor Insights Dashboard)) in the top left, alternatively to navigate between different pages in the report, click the arrow buttons at the bottom middle (PowerBI Arrows). Visualisations are best viewed on a larger screen, such as a tablet or computer. 

Visitor Data Source Guide

Information about the data sources used in the visitor section of the hub, update frequency and links to further information.

The data sets, insights, and related resources have been created for use by Destination Queenstown and its membership base only. They are not for publication or dissemination without consulting Destination Queenstown prior.