Content that Converts – Social Media Strategy for Tourism Businesses
Join us for this practical session designed to help tourism operators confidently use social media to attract visitors, increase bookings, and build a strong brand online. This workshop will focus on practical, easy-to-implement strategies covering a range of topics - from unpacking the various platforms, to creating content that is recognisable and consistent. There will be time for Q&A and by the end of the session, attendees will leave with content ideas, a simple social media plan, and a clearer path from online engagement to paying customers.
Who should attend and what you’ll gain:
This session is ideal for marketers, business owners or any team member interested in leveraging social media. At the session you’ll:
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Have a clear understanding of how social media influences travel decisions.
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Insight into which platforms are right for your business and why.
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Practical tips for creating content that captures attention and drives bookings.
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A strategic approach to video and reels content.
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Guidance on building a recognisable, consistent brand online.
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Ways to work effectively with influencers and user-generated content.
Queenstown Event Details:
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Date & Time: Tuesday 2 June, 9:30 - 11am.
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Location: Destination Queenstown Office, Level 2, Mountaineer Building, 32 Rees Street, Queenstown. For information on how to access the DQ office, check out our Accessibility Guide.
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Session Lead: Sophie Piearcey, Director of the Social Foundry.
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Refreshments: Tea, coffee, and pastries provided.
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Waste-Free Event: We are committed to sustainable events. Please be mindful of what you bring to minimise waste.
Wānaka Event Details
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Date & Time: Friday 5 June, 10:30 - 12pm
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Location: Wānaka Community Hub, 34 McDougall Street.
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Session Lead: Sophie Piearcey, Director of the Social Foundry
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Refreshments: Tea, coffee, and pastries provided.
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Waste-Free Event: We are committed to sustainable events. Please be mindful of what you bring to minimise waste.
About the Speaker
Sophie is a facilitator of digital creativity and the owner and operator of The Social Foundry, a full-service creative agency where creativity, education, collaboration, and storytelling come together in the social media space. Sophie believes social media should be purposeful, human, and easy to navigate - no matter your level of experience. Her work spans photography, videography, content creation, strategy, and education. Having worked as a social media manager, brand ambassador, influencer, and mentor, Sophie brings a well-rounded perspective from both sides of the industry.
