Engaging Chinese Visitors: Leveraging WeChat Pay for Visitor-Facing Businesses
Tap into the growing Chinese visitor market. This practical session will guide Queenstown Lakes District’s tourism, retail, and hospitality businesses through the essentials of using WeChat Pay—both as a mobile payment tool and as a marketing platform.
Who Should Attend & What You’ll Gain
This session is ideal for business owners, tourism operators, and hospitality providers looking to attract and better serve Chinese customers. At the session, you'll:
- Receive a practical checklist to make your business more welcoming and accessible to Chinese visitors.
- Gain insights into Chinese consumer behaviour and mobile payment trends.
- Learn how to integrate WeChat Pay into your customer journey.
- Explore how WeChat can be used for marketing promotions and customer engagement.
- Understand how to prepare for high-traffic Chinese holidays like Golden Week and Chinese New Year.
- See real examples of WeChat campaigns in the tourism sector.
Event Details
- Date & Time: Tuesday 16 September, 3:00 - 4:30 PM
- Location: Destination Queenstown Office, Level 2, Mountaineer Building, 32 Rees Street, Queenstown
- Session Leads: Monica Zheng (Regional Managing Director) and Betty Zhang (Business Development Manager) of WeChat Pay Oceania
- What to bring: Laptop or notepad for notes.
- Refreshments: Tea, coffee and light snacks provided.
- Waste-Free Event: We are committed to sustainable events. Please be mindful of what you bring to minimise waste.
About the Speakers from WeChat Pay Oceana
Monica Zheng, Regional Managing Director: Based in Shenzhen at Tencent HQ, Monica has been with Tencent for over 10 years, with deep expertise in cross-border payment solutions supporting a wide range of industries and businesses targeting international visitors and customers.
Betty Zhang, Business Development Manager: Based in the Auckland office, Betty works closely on the ground in New Zealand with payment acquirers and merchants across retail, tourism, and hospitality sectors to enhance their experience and expand their reach.
