Introduction to Travel Trade with Lake Wānaka Tourism
Unlock opportunities in the travel trade sector with this Lake Wānaka Tourism (LWT) Travel Trade 101. This session will introduce the fundamentals of the travel trade channel, prepare you for trade-ready success and how we connect your business with global travel trade channels. Hear about LWT’s activities and core objectives with opportunity to answer questions and spark collaboration.
Optional 1:1 Meetings with the Trade Team:
30-minute time slots are available to meet with the trade team on topics such as "What industry events should I attend?" "What are the trends for the USA market?" or Insights on Western markets with Rose & Stu, and insights on the Asia market with Cyndi & Stu. If you are interested in this component, please pre-book. Time slots are allocated on a first-come, first-served basis.
Who Should Attend & What you will Gain:
This session is open to all but is ideal for tourism businesses looking to engage with the travel trade channel. Attendees will:
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Understand how Lake Wānaka Tourism & Destination Queenstown's Travel Trade Team operates and how to best work with them.
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Learn about the different structures, organisations and distribution channels at play into travel trade.
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Hear about how to prepare your business for working with trade, including benefits and key considerations.
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Understand the role of Online Travel Agents (OTAs) in trade channels, such as their market reach, industry insights, and how to work with them.
Event Details
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Date & Time: Tuesday 17 February, 10am - 11am (with optional 1:1s, please indicate in the below form)
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Location: Lake Wānaka Tourism Office, 99 Ardmore Street
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Session Lead: Rose Wood (Account Manager - North America), Charlotte Green (Account Manager - Australia), Cyndi Feng (Account Manager - Asia), Stu Cordelle (Head of Business Development)
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Refreshments: Tea and coffee provided.
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Waste-Free Event: We are committed to sustainable events. Please be mindful of what you bring to minimise waste.
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