How we get there

Regenerative Tourism by 2030: Destination Queenstown, Lake Wānaka Tourism & QLDC


dq logo2    QLDC logo   Lake Wanaka Tourism logo

To develop a co-designed plan, we have heard from our members and the visitor industry, the Queenstown Lakes community, and stakeholders.

This has been a collaborative effort to ensure the tourism industry evolves in a way that puts people and place at its centre and enables a viable and regenerative tourism future by 2030.

People from all parts of our local community and business community got involved in the journey to a destination management plan for our district, and we are incredibly grateful. Thank you to everyone who contributed in interviews, focused group discussions, workshops and surveys. We expect to have the final draft ready for viewing and final feedback in late March 2022 with the finalised version distributed and rolled out from late May 2022.

Overseeing this whole process from planning to implementation, we have been fortunate to have a group of independent advisors from the industry, the Industry Leaders Advisory Board


Key touchpoints

2021

July:

  • 40x 1-on-1 in-depth interviews independently conducted with different industries (local, regional and national), ages and cultures.
  • Four full-day design forums with invited participants from Wānaka, Arrowtown, Glenorchy and Queenstown.
  • Four community events.

August:

  • Three full-day design forums with invited participants from Wānaka, Arrowtown, Glenorchy and Queenstown.
  • Four community events.

September:

  • Questions in QLDC’s Quality of Life online survey.

October:

  • Workshops at WAO Summit, Wānaka.

December:

  • Views on Tourism survey.

2022

May:

  • Final draft Destination Management Plan expected to be released for final feedback.

June:

  • Finalised version of Destination Management Plan anticipated to come into effect and roll-out will begin.