Eichardt’s Private Hotel and the Eichardt’s building on Marine Parade, in prime position on Queenstown Bay, will be the canvas for two interactive projections, each providing a unique opportunity for Festival visitors to interact with the works. The initiative is an exciting collaboration between Queenstown audio-visual whiz Tom Lynch, Real Journeys Queenstown Winter Festival and DQ.
Destination Queenstown brand and marketing manager Diana Mendes sees the Winter Festival as a time when locals and visitors can come together to celebrate Queenstown, making it the perfect opportunity to showcase the diversity and creativity that makes our place so vibrant and unique.
“The project is about encouraging people to come and have their moment up in lights alongside internationally renowned artists—in two really fun and interactive ways,” she says. “We gave Tom a huge challenge to come up with an idea that would represent our diverse local culture and engage the community and visitors. We were blown away with the concepts he developed and are hugely excited to see them come to life."
Real Journeys Queenstown Winter Festival director Rae Baker says the project embodies Festival perfectly.
“The inclusion of this project within Festival, which encompasses and reflects our diverse community is fantastic. Utilising Eichardt’s is not only symbolic in our history but also leads people along the Bay from our Festival Hub in Earnslaw Park to the new location of our Bath House Stage.”
Projection stations will be set up on Marine Parade in front of each of the buildings from 6-9pm from Thursday 21 to Saturday 23 June.