Eichardt’s Private Hotel and the Eichardt’s building on Marine Parade, in prime position on Queenstown Bay, will be the canvas for two interactive projections, each providing a unique opportunity for Festival visitors to interact with the works. The initiative is an exciting collaboration between Queenstown audio-visual whiz Tom Lynch, Real Journeys Queenstown Winter Festival and DQ.
Destination Queenstown brand and marketing manager Diana Mendes sees the Winter Festival as a time when locals and visitors can come together to celebrate Queenstown, making it the perfect opportunity to showcase the diversity and creativity that makes our place so vibrant and unique.
“The project is about encouraging people to come and have their moment up in lights alongside internationally renowned artists—in two really fun and interactive ways,” she says. “We gave Tom a huge challenge to come up with an idea that would represent our diverse local culture and engage the community and visitors. We were blown away with the concepts he developed and are hugely excited to see them come to life."
Real Journeys Queenstown Winter Festival director Rae Baker says the project embodies Festival perfectly.
“The inclusion of this project within Festival, which encompasses and reflects our diverse community is fantastic. Utilising Eichardt’s is not only symbolic in our history but also leads people along the Bay from our Festival Hub in Earnslaw Park to the new location of our Bath House Stage.”
Projection stations will be set up on Marine Parade in front of each of the buildings from 6-9pm from Thursday 21 to Saturday 23 June.
The first, entitled ‘The Canvas’, will project artworks created by the community onto the Eichardt’s Private Hotel’s façade, transforming it into a giant canvas to express their creativity.
In an exciting show of Queenstown’s diversity, three artists with distinct styles will also project their works on ‘The Canvas’, offering up the chance for Festival-goers to see works created live.
The first night will feature renowned New Zealand landscape painter Tim Wilson, Australian street artist Steen Jones on Friday night, and on Saturday night local up and coming watercolour illustrator Karla Ruas will add her whimsical touch to the landmark.
“We deliberately chose these three completely different artists—one iconic New Zealand artist who happens to be based in Queenstown, an Australian artist who represents a modern art genre, and one up-and-coming Queenstown-based illustrator—to showcase the diversity of Queenstown and how our local culture is uniquely shaped and enriched by people from all over the world,” says Mendes.
To take part in ‘The Canvas’ simply collect your Eichardt’s template from the Destination Queenstown office on 50 Stanley Street or the Winter Festival Information Hubs during the Festival.
Complete your creation and bring it along to the Projection Station each evening from 6-9pm 21-23 June!
The second projection entitled ‘The Selfie’ will allow Festival goers to claim their 15-seconds of fame by having their faces projected like a kaleidoscope onto the geometric cladding of the new Eichardt’s building.
“Everybody craves their 15 seconds of fame, so we found a fun way for people to put their stamp on a Queenstown icon with the ultimate travel selfie. Step in front of this camera and have your face transformed on to this amazing kaleidoscope for everyone to see,” says Mendes.
Visit ‘The Selfie’ each evening during Festival 21-23 June in front of Eichardt’s to have your billboard moment.
Share photos of your projections using the hashtags #QueenstownLive and #WinterStartsHere on social media!