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Queenstown
Throughout its history, Queenstown has drawn many adventurers. From the early Māori and gold miners who carved their way through the most unforgiving corners of our land, to outdoorsmen who seek thrills in our backcountry and tourism pioneers who have turned their passions into enterprise. Our place has fuelled imaginations and inspired many to explore. Now, we invite the world to share in our adventurous spirit. Whether you’re chasing the snow, exploring our trails, indulging in food and wine, discovering stunning fairways or seeking adrenaline thrills - let Queenstown inspire you to go further and introduce you to the person you’ve always wanted to be. Welcome to Queenstown, Home of Adventure.
Home of Adventure
These are the elements that make up our brand story.
They are true to our place and explain why Queenstown is the ‘Home of Adventure’.
PIONEERING HISTORY
Home to many firsts, Queenstown has attracted adventurers for centuries.
POWERFUL LANDSCAPES
Queenstown’s magnetic energy fuels imagination and inspires you to explore beyond your own frontiers.
THE ADVENTURE CAPITAL
We create experiences that are an invitation to share in our passion for adventure.
TRANSFORMATIVE EFFECT
Adventure is a path to self-discovery that will enrich and reward you.