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Queenstown is our home, and it’s our deepest privilege to share our culture with the world.
Our brand is the representation of what makes us unique. Queenstown was founded by adventurers and to this day, our love of adventure is the common thread that defines us. There are a thousand adventures to be found here, of all tastes, tempos and temperatures.
Our unique proposition as the Home of Adventure is anchored in our essence and transcends cultural and geographic barriers to connect and motivate travellers from across the globe.
To be brought to life our brand needs a unified core; one creative expression, tone of voice, and visual identity that weaves our region together, and positions Queenstown as the Home of Adventure!
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QUEENSTOWN: HOME OF ADVENTURE
Throughout its history, Queenstown has drawn many adventurers. From the early Māori and gold miners who carved their way through the most unforgiving corners of our land, to outdoorsmen who seek thrills in our backcountry and tourism pioneers who have turned their passions into enterprise. Our place has fuelled imaginations and inspired many to explore. Now, we invite the world to share in our adventurous spirit.
Whether you’re chasing the snow, exploring our trails, indulging in food and wine, discovering stunning fairways or seeking adrenaline thrills - let Queenstown inspire you to go further and introduce you to the person you’ve always wanted to be.
Welcome to Queenstown,
Home of Adventure.
HOME OF CHAMPIONS
Greens of grandeur, majestic landscapes and world-class amenities welcome golfers in Queenstown. Courses of acclaimed design nestled in dramatic mountainscapes, inviting golfers of all abilities to experience one of the world’s most spectacular golf locations.
Home to some of New Zealand’s most stunning fairways, Queenstown boasts seven spectacular golf courses, including three championship courses and four experience courses. The host destination to the New Zealand Golf Open, offers an unparalleled golf holiday experience for players of all abilities.
Queenstown’s temperate climate and long days provide the ideal setting to perfect your swing as you explore the diversity of unique courses and variety of terrain.
Quality amenities and a full range of golfing services are complemented by Queenstown’s world class hospitality and tourism experiences, making it an unparalleled holiday destination for keen golfers.
HOME OF NATURE’S MASTERPIECE
Centred within dramatic lake and alpine landscapes, Queenstown’s breath-taking scenery has inspired outdoor exploration for centuries. The stunning and accessible natural environment sets the stage for a range of outdoor pursuits, inviting outdoor enthusiasts to step away and explore.
Queenstown is near iconic New Zealand ‘Great Walks’, multiple national parks and a range of outdoor experiences. The Routeburn, Milford track and Kepler can all be accessed from Queenstown. There are many opportunities to immerse yourself in nature particularly in the stunning Glenorchy, a UNESCO world heritage site, which offers activities such as walking, biking, canyoning, fishing, pack rafting and more.
From day walks to iconic multi-day hikes, Queenstown has a variety of easy to access trails through diverse landscapes and stunning scenery, including native forests, rivers and waterfalls, lakes and mountains.
Extensive infrastructure support includes; track transport, Department of Conservation advice and services, lodging, guiding and fully inclusive packages. Whether you’re a confident outdoor explorer or a city-dweller just looking to step into nature for a stroll, Queenstown offers a variety of outdoor experiences to discover beautiful sights and reconnect with the natural world.
HOME OF THRILLS
For those looking to get the blood pumping, there’s plenty of ways to enjoy Queenstown at full speed. Whether it’s white-water rapids, jet boating, bungy jumping, canyon swinging or free-falling at over 200kph – Queenstown, the adventure capital of the world, offers the perfect thrill. This is where adrenaline lives.
The region has been a magnet for adventurers and entrepreneurs, making it the home of many firsts including the world’s first commercial jet boating and bungy jumping operations and New Zealand’s first commercial ski field, rafting, paragliding and skydiving.
Our history and our love of adventure continues to shape Queenstown’s culture, inspiring innovative new ways to challenge and thrill visitors. Here our love of adventure is taken to the next level as passionate locals create opportunities for others to experience adventure in its many forms.
Queenstown’s awe-inspiring natural environment sets the stage for a range of year-round, high-octane thrills and the magnetic energy found here serves as inspiration to step outside of your comfort zone.
HOME OF EXPLORING
Queenstown is the perfect base for your next biking adventure, with an extensive network of trails located on your doorstep. From short scenic rides to multi-day adventures, biking is the perfect way to explore the region and experience some of New Zealand’s most spectacular landscapes.
Queenstown is home to the Queenstown Trail, one of New Zealand’s most popular Great Rides, and gateway to four others: the Central Otago Rail Trail, Roxburgh Gorge, Clutha Gold and Around the Mountains Cycle Trail are all accessible from Queenstown. The latest multi-day addition, the Lake Dunstan Trail, between Cromwell and Clyde, will thrill those looking for a new adventure.
Immerse yourself in stunning landscapes across the 130km Queenstown Trail network. Explore the trails which take you around lakes, through vineyards, past heritage sites and great local cafes.
From social riders out to explore the vineyards to multi-day riders seeking a new adventure, Queenstown delivers a world-class biking experience with supporting amenities to truly make your trip memorable. Local tourism operators make the biking experience in Queenstown even more seamless, offering riders all the infrastructure and support needed to explore, from bike transfer to bike hire and fully inclusive trips.
With trails to match all abilities and world-class amenities, the biking options in Queenstown are endless making it the perfect base for a biking adventure.
HOME OF STOKE
With world-famous bike parks, iconic tracks and one of the best dirt jump parks on the planet, Queenstown’s love of mountain biking is evident everywhere you look. Home to an inspired community of riders passionate about their sport, Queenstown’s excellent trails and diversity of terrain to suit all styles, from enduro to downhill and jump tracks, has made it the place international icons come to ride.
Queenstown’s unique biking culture has resulted in a range of free to access trails built by the well-regarded Queenstown Mountain Bike Club and its local volunteers. Queenstown offers a comprehensive range of mountain biking to suit riders of all abilities and styles – including three lift-assisted parks with easy access to gravity-fed trails, extensive backcountry trails, downhill, technical single tracks, jump parks, flow trails and heli-biking.
Queenstown’s prestigious mountain bike scene attracts keen bikers from around the world. This is the place pros come to ride and train, so don’t be surprised to bump into industry giants on our trails. Beginners and those keen to develop their skills can find progression opportunities with easier trails and lessons available at some of our prominent bike parks.
The mountain bike experience in Queenstown is supported by an extensive range of bike services as well as a range of world-class amenities, all within an easy to reach destination.
Queenstown’s social and fun town centre offers plenty of bike-friendly eateries and pubs close to bike tracks, so bikers can enjoy the sun and share tales from their rides over a beer.
HOME OF WINTER
Queenstown is one of the Southern Hemisphere’s leading ski destinations. Located in the heart of the Southern Alps, Queenstown offers a choice of four world-class ski resorts within a short drive of the bustling town centre and international airport. Extensive skiable terrain ensures there’s something suitable for all abilities and styles, from families to experts looking to explore big mountain terrain. The range of off-mountain activities and an endlessly fun après ski scene make Queenstown a winter favourite.
Queenstown is the perfect winter base to hit the slopes of Coronet Peak, The Remarkables, Cardrona and Treble Cone. The four ski areas feature different terrain and experiences, it’s worth visiting them all!
For the ultimate powder hound experience, spend the day exploring the slopes with one of Queenstown’s heliskiing operations. The helicopter ride up to the Southern Alps is spectacular, and there are plenty of fresh tracks to be made in the untouched snow.
The winter buzz starts each season with the Queenstown Winter Festival and many of the world’s best skiers, boarders and entertainers come to show off their talents at Winter Games NZ.
Queenstown’s winter offering is rounded off by sophisticated accommodation options to suit all budgets, high-quality services including ski hire and transport, and delicious food and wine options to close the day.
FOOD AND WINE
HOME OF TASTE
There are over 150 bars and restaurants in Queenstown, offering an extensive range to tempt all taste buds, from fine dining to bustling eateries, family-friendly cafes and boutique restaurants. The cosmopolitan town offers a range of culinary adventures so foodies can enjoy award-winning restaurants led by renowned chefs and iconic burger joints that command a serious following.
Queenstown is home to people from around the globe which makes for a diverse, innovative food scene. Talented chefs create delectable food and wine experiences infused with international influences, whilst celebrating the best of New Zealand’s flavours. The region’s alpine climate and unique terrain serves as inspiration for local restaurants, with seasonal local produce widely celebrated on menus around town. Culinary creations make the most of the local game, stone fruit and fresh seafood sourced from around the region.
Queenstown’s cafés offer a selection of expertly crafted coffee, beautifully presented cabinet food and light meals, catering to all tastes and requirements. In winter, cosy bars offer a welcome respite from the cold with roaring fires and fiery cocktails, while long summer evenings invite you to dine al fresco in sun-drenched courtyards, or at lakefront haunts.
Central Otago features New Zealand’s highest and the world’s most southerly wine region. The climate, temperatures and terroir (earth) all combine to create the greatly admired Central Otago Pinot Noir and other varietals that the talented winemakers create here. For wine lovers, Queenstown is the gateway to some of New Zealand’s best wineries featured in many wine tours offered in the region.
Queenstown offers a culinary adventure of the highest calibre, inviting you to indulge in delicious flavours that celebrate the best of our place and culture.