Queenstown polls as number one destination for Kiwis

Posted by Jen Andrews (0 Comments)
Monday, 5 December 2011 in Press Releases

5 December 2011

Queenstown polls as number one destination for Kiwis

More than 80% of Kiwis intend to travel within New Zealand over the summer holidays and Queenstown is their most sought after destination according to a survey by Travelbug, the travel website run by Trade Me.

The online survey of 11,000 New Zealanders showed Queenstown as the best destination people had visited in New Zealand (attracting 16% of the vote), and the most preferred in terms of the "next place you want to visit" (15%).

Head of Travel at Trade Me, Daniel Bridges, said Queenstown was massively popular because it was built for visitors.

"It's no longer just a winter playground - there's so much to see and do and it really is an exhilarating place to be all year-round.  It's exciting, unlike anywhere else in the country and offers world-class visitor experiences.”

He said "the Queenstown obsession" was strong amongst the younger crowd, with 26% of those aged between 18 and 29 picking it as their number one holiday destination.

Destination Queenstown CEO Tony Everitt was delighted with the result.

“Domestic tourism has been strong for Queenstown this year.  Continually improving air access – more flights, more routes and bigger aircraft – is making it easier for Kiwis to come and enjoy the spectacular lake and alpine scenery and experiences Queenstown has to offer.”


Photo caption:  TSS Earnslaw vintage steamship coming into Queenstown Bay
To download the high resolution image please click here:

JPEG ImageTSS Earnslaw coming in to Queenstown Bay
JPEG Image, 604 KB

For more information please contact:
Jen Andrews

Communications Manager
Destination Queenstown
Phone: +64 3 441 0707
Email:  [email protected]