View the latest Queenstown tourism facts and statistics from Destination Queenstown, Tourism New Zealand and Statistics New Zealand.
The statistics below are provided to assist you in your promotion of Queenstown and New Zealand as a tourism destination.
If you require further information or clarification on any of the following statistics, please contact Eilidh Blanchard, Data and Insights Analyst.
Browse below research and statistics resources.
MBIE Tourism Evidence & Insights Centre
In the Tourism Evidence & Insights Centre (TEIC) you'll find insights, data and information about tourism in New Zealand. These resources are for anyone wanting to know more about what's happening in the tourism sector. There are reports, an interactive dashboard and articles addressing common questions. Note that this resource is still under development and some datasets are currently missing.
To access the Tourism Evidence & Insights Centre (TEIC) please click the link below.
Tourism New Zealand Data & Insights Site
Tourism New Zealand works with innovative partners to produce tourism data, insights, and consumer research to help New Zealand businesses market effectively to domestic and international visitors. They have gathered their key data sets that they utilise as well as key consumer and industry insights into one easy-to-use site.
To access the Tourism New Zealand Data & Insights Site please click the link below.
Tourism Electronic Card Transaction Spend (TECTs)
The TECTs are an interim replacement to Monthly Regional tourism Estimates (MRTEs) that provide insights into monthly tourism spend.
The TECTs aim to present the measured electronic card transactions (ECT) attributable to tourism but without any attempt to represent the total spend. This method is considered to be the best way to provide spend data to the industry while travel is severely affected by COVID-19 border restrictions.
Accommodation Data Programme
The Accommodation Data Programme, managed by Fresh Information Ltd and funded by MBIE, provides information about short-term accommodation activity at national, regional, and lower levels. It estimates the guest nights, occupancy rates and other measures relating to the accommodation industry.
It replaces Stats NZ's Accommodation Survey which ceased in September 2019.
Monthly unique regional population estimates (MURPEs)
The Ministry of Business, Innovation & Employment (MBIE) and Data Ventures have worked together to produce estimates for monthly unique local and visitor populations in each regional tourism organisation (RTO) in New Zealand.
Airport Passenger Statistics
View the latest international and domestic passenger statistics from the Queenstown International Airport.
International Visitor Arrivals (IVA)
International Visitor Arrivals to New Zealand (IVA) is a monthly report produced by Statistics New Zealand and sponsored by Tourism New Zealand. The report contains detailed tables and graphs of monthly and annual data, showing the number and characteristics of visitor arrivals. Visitor arrivals are defined as overseas residents arriving in New Zealand for a stay of less than 12 months.