New Zealand is at COVID-19 Alert Level 1. Quarantine-free travel is currently paused between Australia and New Zealand, and international borders remain closed to all other countries.

Read More

About Destination Queenstown

Destination Queenstown (DQ) is the Regional Tourism Organisation (RTO) responsible for the marketing of Queenstown as the Southern Hemisphere's premier four season lake and alpine resort.

As the neutral tourism contact point for the resort, we work with local businesses, including tourism operators, the hospitality industry, accommodation providers, retailers, and service sectors to promote Queenstown as a unique destination that offers visitors truly memorable experiences. Our role is to co-ordinate, facilitate, motivate and develop the marketing of Queenstown.

On an international level, we work closely with Tourism New Zealand and in our long haul markets we promote the wider Southern Lakes region alongside our neighbours Destination Fiordland and Lake Wanaka Tourism.

We are responsible for the branding and positioning of Queenstown.

We have a mandate to generically promote the Queenstown District as an international visitor destination through a variety of distribution channels and we act as the neutral co-ordinator of initiatives and campaigns that benefit our members.

We have a core role in several areas including providing information, trade liaison and media promotion. We also co-ordinate the collective marketing of Queenstown – identifying, prioritising and promoting the various visitor groups that we believe Queenstown can attract.

The role of our team is to provide the right assistance to the right people, be it frontline staff, corporate contacts, travel agents, media or Destination Queenstown’s members. Liaison with key markets, leveraging advertising investment, maintaining relationships, developing new contacts and providing updates on events, developments, new products and relevant news in our region is all part of our job.

 

Our history

Queenstown’s journey to becoming an internationally acclaimed four season resort began with the support of Kiwis who used it as a popular summer holiday destination.  As better roads and facilities were developed the town became a picturesque overnight stop for coach tours and became a thriving winter ski resort when Coronet Peak opened in 1947.

The region has always been a magnet for adventurers and entrepreneurs and these pioneers became the mainstay of Queenstown's adventure tourism industry.  World-first innovations such as commercial jet boating and bungy jumping have forged Queenstown’s enduring reputation as the ‘Adventure Capital of the World’.

With its majestic beauty, unrivalled range of activities and attractions, range of accommodation choices, cosmopolitan shopping, award-winning food and wine, cosmopolitan nightlife and friendly Southern hospitality, Queenstown is recognised as one of the world’s most desirable destinations.

As Queenstown's popularity has increased, so too has its accessibility.  Regular direct flights now operate from major New Zealand centres and Australia’s East Coast.

A marketing body, now known as Destination Queenstown, was formed in 1985 to collectively promote Queenstown to the world.  The regional tourism organisation (RTO) is funded by commercial ratepayers via an annual levy collected by the Queenstown Lakes District Council.

 

Working with Destination Queenstown

We are committed to offering ongoing support to our members and identifying opportunities to work together. Learn more about our membership benefits or to find out how your business can join Destination Queenstown Inc.  

 

Visit in Person

We're at 50 Stanley Street, Queenstown (above the Speight’s Alehouse).  As our office is a hive of activity, we recommend you contact us to arrange an appointment with members of our team in advance. We also attend a number of tourism industry and community events throughout the year. If you're a local business, please visit the members' section of our site to find out when and where our next industry update is going to be held.

 

Contact Us

If you have any questions or would like further information, please contact us.
We'll direct your enquiry to the appropriate team member at Destination Queenstown.

Please direct all enquiries to reception@queenstownNZ.nz or call +03 441 0700

 

Meet the Team

We're a friendly group so please don't hesitate to get in touch with us regarding destination marketing opportunities for Queenstown. 

Leadership Team

Paul Abbot

Chief Executive

+64 3 441 0700 ext.203
paul@queenstownNZ.nz

Sarah O'Donnell

Marketing & Communications Director

03 441 0700 ext. 207
saraho@queenstownNZ.nz

Kiran Nambiar

Business Development Director - Trade & Convention Bureau

03 441 0700 ext. 216
kirann@queenstownNZ.nz

Marketing & Communications Team

Lu Morris

Communications Executive

03 441 0700 ext.211
lum@queenstownnz.nz

Ruby Soole

Marketing & Campaign Manager

03 441 0700 ext. 210
rubys@QueenstownNZ.nz

Sherri Gibb

Digital Marketing Manager

03 441 0700 ext. 201
sherrig@queenstownNZ.nz

Daniella Jones

Marketing Executive

+64 3 441 0700 ext. 204
daniellaj@queenstownNZ.nz

Eilidh Blanchard

Data & Insights Analyst

03 441 0700 ext. 205
eilidhb@queenstownNZ.nz

Travel Trade Team

Linda McIntosh

Trade Marketing Manager

03 441 0700 ext. 209
lindam@queenstownNZ.nz

Alex Holmes

Business Development Executive

+64 3 441 0700 Ext.218
alexh@queenstownNZ.nz

Convention Bureau Team

Jana Kingston

Convention Bureau Business Development Manager, Australia & North America

+61 422 299 177 (Melbourne)
janak@queenstownNZ.nz

Sophie Archibald

QCB NZ Business Development & Marketing Manager

03 441 0700 ext. 213
sophiea@queenstownNZ.nz

Sophie Koehler

Convention Bureau Business Development Executive

03 441 0700 ext. 208
sophiek@queenstownNZ.nz

Member Services & Administration Team

Katie Obermoser

Human Resources & Administration Manager

03 441 0751 ext. 214
katieo@queenstownNZ.nz

Marg Taylor

Reception and Member Services

03 441 0700 ext. 200
reception@queenstownNZ.nz