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Destination Queenstown Media Releases

Keep up with Queenstown's latest updates with media releases for media and broadcasting professionals researching Queenstown, New Zealand.

Visit our online images library to download high resolution images of Queenstown. For more information, our Stats & Insights area offers direct download of research reports and other information resources.


Queenstown rates highly with Kiwi visitors despite a challenging 2020-21 for the industry

Thursday 2 September 2021 (Queenstown, New Zealand) 

Destination Queenstown (DQ) has released findings from its visitor insights research and despite one of the toughest years on record for local tourism operators, Kiwi visitors have rated their holiday to Queenstown top notch.

Final line-up announced for Welcome to Winter festival and tickets now on sale

Monday 21 May 2021 (Queenstown, New Zealand) 

The final line-up for the Welcome to Winter festival is been released with tickets now on sale for ticketed events. From 2-4 July, the Queenstown festival will feature an action packed three days of events and activities to celebrate all there is to love about the snowy season.

Queenstown wakes to first major snowfall for 2021

Tuesday 18 May 2021 (Queenstown, New Zealand) 

Queenstown has been transformed into a winter wonderland this morning, with the first major snowfall blanketing the mountains surrounding the alpine town. The snowfall provides a glimpse of the winter season to come and Destination Queenstown interim chief executive Ann Lockhart says Kiwi and Australian snow fans should start getting ready to visit for their snow adventures and ski holidays.

Second round of Business Events Incentive Scheme now open

Monday 17 May 2021 (Queenstown, New Zealand) 

The Southern Lakes Events Investment Panel (SLEIP) is now seeking applications for the second round of the Business Events Incentive Scheme. Open today, associations, conference organisers, corporate companies and incentive organisers can apply for the funding scheme via the Southern Lakes Event Fund website.

Destination Queenstown Chief Executive Appointed

Monday 8 March 2021 (Queenstown, New Zealand) 

 Destination Queenstown is delighted to announce the appointment of Paul Abbot to the position of Chief Executive. Mr Abbot, who has extensive experience in senior tourism and marketing positions, both overseas and in New Zealand, will commence his role in July.


Queenstown a big winner at the 2020 World Travel Awards

13 November 2020, (Queenstown, New Zealand)

Queenstown has scored significant wins at the 27th Annual World Travel Awards, winning three of the major awards in the Oceania section and four out of eight titles in the New Zealand section.

Queenstown launches Home of Adventure brand with new domestic campaign

19 October 2020, (Queenstown, New Zealand)

Destination Queenstown is today launching its latest domestic campaign, unveiling the region’s Home of Adventure brand and giving Kiwis plenty of reasons to visit during the long days of spring and summer.

Destination Queenstown launches ‘Community Connection’ CSR programme

17 September 2020, (Queenstown, New Zealand)

Destination Queenstown and the Queenstown Convention Bureau have launched an innovative new corporate social responsibility programme called “Community Connection”. The programme is designed to connect business events organisers and delegates with local charitable organisations, showcasing ways to contribute to the region during their visit.

Skiers in Queenstown take first laps as winter kicks into gear

26 June 2020, (Queenstown, New Zealand)

Queenstown’s ski season kicked off today, as the lifts at Coronet Peak and Cardrona Alpine Resort started turning first thing.

Queenstown covered in first major snowfall for 2020

8 June 2020 (Queenstown, New Zealand)

Snow over the weekend has blanketed Queenstown's mountains, heralding Queenstown’s transformation for the winter season. The Southern Lakes ski areas are all set to open this season with Coronet Peak and Cardrona Alpine Resort scheduled to open on 26 June, Treble Cone scheduled to open on 27 June and The Remarkables Ski Area set to open on 4 July.

Queenstown: Come to me this winter

1 June 2020 (Queenstown, New Zealand)

 A new campaign enticing Kiwis to Queenstown this winter kicked off this weekend. The campaign will showcase the amazing activities that make Queenstown a winter favourite, using an inspirational new winter video, showing on prime time television placements and promoted across a range of online channels, from 31 May.

Survey shows Queenstown is open for business

Friday 29 May 2020 (Queenstown, New Zealand) 

A survey of local tourism businesses recently undertaken by Destination Queenstown shows that 96% of respondents will be open under level 2 for the winter season.

New DQ campaign to support Queenstown recovery

Wednesday 20 May 2020 (Queenstown, New Zealand) 

Destination Queenstown’s program of marketing activity to support tourism, share the message that Queenstown is open for business, and invite Kiwi visitors back to the resort town, is well underway.