Gain a detailed understanding of the RTO's focus markets.
The Market Insights Guides are designed to support members by providing useful insights into visitors from the RTO’s key focus markets. Each guide includes up-to-date information on visitor behaviours, current trends, and what travellers are seeking to experience both in the Queenstown Lakes district and wider New Zealand.
The guides are informed by a range of reputable district and national data sources, including the Queenstown Lakes Visitor Experience Survey, New Zealand International Visitor Survey, and International Visitor Arrivals data. Slight variations between guides exist in cases where specific data or research is unavailable, or the sample size is limited. The guides currently reflect YE December 2024 data, and will be updated on an annual basis.
Geographic Market Insights Guides
Gain a detailed understanding of DQ and LWT’s eleven geographic focus markets through profiles that explore key data points, traveller motivations, experience, evolving trends and market contexts.
The data sets, insights, and related resources have been created for use by Destination Queenstown and its membership base only. They are not for publication or dissemination without consulting Destination Queenstown prior.
