Interested in a travel trade famil of a lifetime? 

The Destination Queenstown travel trade team would love to support your next industry travel-related trip to Queenstown. If you are a travel seller planning a trip to Queenstown, we want to help make your time in Queenstown a trip to remember.

We can provide itinerary suggestions and introduce you to the relevant industry contacts.  You can then liaise directly with those businesses for industry rates.  We can also host you where applicable and if required (dependent on the group).

Please contact us if you are interested in exploring Queenstown and getting the most out of this diverse and breathtaking destination.  Your experience will then help you to confidently build itineraries and share this knowledge with your clients.

Watch the below short videos from famil groups that Destination Queenstown has hosted. These will give you an idea of what you can experience whilst in Queenstown and hear first-hand from these participants their experience.

Tourism New Zealand Explore Discount Programme

Tourism New Zealand's mission is to motivate travellers to come now, do more and send others. To help achieve that goal they've put together Explore New Zealand - a discount programme available to travel sellers. Like us, Tourism New Zealand believes that if you have first-hand knowledge of our country, you will be better able to help your clients plan their New Zealand holidays.

Tourism operators in the Explore New Zealand programme offer you very special discounted offers - making it easy and inexpensive for you to experience Queenstown and our surrounding regions. To use the discounts, you need to apply for the Explore Card as described below.

All the current discounts and participating operators are listed in the Explore New Zealand book.

Who Can Apply for an Explore Card?

If you're a travel seller, you may be entitled to use the discounts in the Explore programme.

Explore New Zealand cards may be eligible to:

  • Frontline travel sellers that are currently selling New Zealand as a destination.
  • Product planners, managers and other key decision-makers who can increase New Zealand's profile and visitor numbers.
  • Completed at least ten 100% Pure New Zealand Specialist online learning modules.
  • Be a member of the closed Tourism New Zealand Facebook Group for your relevant marker: Australia, North America, UK & Europe, or South East Asia.
  • Signed up to receive Tourism New Zealand's Travel Trade Newsletter. 

How to Apply 

Fill out the application form at the bottom of this page here

You should allow at least three weeks for your application to be processed. If you are going to other destinations before arriving in New Zealand, please ensure you apply for your card at least three weeks before leaving home. This gives TNZ time to check with your manager that you are currently employed by them.

Once approved you’ll receive an acknowledgement email with a unique ID number and a link to the deals on Please note that these deals can only be viewed up to just after you leave New Zealand. Once you have selected the activity/ accommodation you’d like to experience, remember to book ahead letting the operator know you are on the programme. Bookings are subject to availability. 


Tiaki - Care for New Zealand 

Aotearoa New Zealand is precious and everyone, who lives and travels here, has a responsibility to look after it. The Tiaki Promise is a commitment to this place. 

On your self-famil we ask that you: 

  • Care for the land, sea and nature, treading lightly and leaving no trace.
  • Travel safely, showing care and consideration for all. 
  • Respect the culture and local communities, travelling with an open heart and mind.

Find out more about Tiaki. 


What to do when you're in New Zealand

To redeem the deal, please bring your confirmation email and passport and show it to the operator to confirm approval on the programme and to ensure your name matches that on the email.

Have fun!

Family biking along Queenstown waterfront

Queenstown Travel Trade Newsletter

Far shot of person skiing at the Remarkables ski aera at sunrise

Travel to a thriving future

Regenerative travel in Queenstown.

Kayaking on Lake Whakatipu

Join our Facebook Group