Interested in learning more about visitor behaviours and insights?
This section brings together the latest insights, market intelligence, and research produced by Destination Queenstown (DQ) and Lake Wānaka Tourism (LWT). The focus is on providing timely, accurate, and relevant information that supports informed decision making across the DQ LWT organisation, membership, and wider stakeholder network.
RTO Led Research
Destination Queenstown and Lake Wānaka Tourism routinely undertakes research to support our members and inform strategic decision-making. The following set of RTO-led research initiatives provides a comprehensive overview of key traveller-driven trends and broader industry shifts, geographic focus market insights and activity insights.
This research provides a comprehensive summary of key traveller-driven trends emerging in the tourism industry, alongside an in-depth analysis of broader industry shifts expected to grow in significance in both the near and long term.
Useful insights into visitors from the RTO’s key focus markets and segments. Each guide includes up-to-date information on visitor behaviours, current trends, and what travellers are seeking to experience both in Queenstown Wānaka and wider New Zealand.
Explore how sustainable and regenerative business practices can support business profitability and competitiveness as well as enhancing Queenstown’s destination appeal.
This research presents key insights from third party planners, offering a snapshot of current business outlook, perceptions and opportunities for Queenstown and Wānaka within the business events sector.
Additional Data and Insights Resources
The following sites provide a range of New Zealand and Global tourism-related data and insights:
The datasets, insights, and related resources are intended for use by Destination Queenstown and Lake Wānaka Tourism and their respective membership bases only. They should not be published or shared further without prior consultation with Destination Queenstown or Lake Wānaka Tourism.
