When it comes to selling Queenstown to the world, the Travel Trade team knows the importance of understanding the destination so that you can build itineraries confidently and dream weave travel experiences that are tailored to your business and client's specific needs.
The Destination Queenstown Trade Team work closely with the travel trade and the industry to help promote Queenstown. Supplying you with up-to-date information on new Queenstown activities, restaurants and accommodation developments, including tools and resources such as our Travel Sellers Guide, segment training guides, Queenstown blurbs, image gallery and itinerary inspiration.
We work with a number of partners to promote Queenstown and increase our profile in the domestic and international markets. We have strong ties with our members (local business and tourism operators), Tourism New Zealand, airports, airlines, regional tourism organisations and industry bodies.
If you have any questions, please contact us here or you can learn more about Queenstown here.
A born and bred Kiwi, that has called Queenstown home since 2002. I vividly remember travelling to Queenstown back in 97’ and writing a postcard from the Queenstown Bay lakefront to my family, that said “one day I would live in this place”! I was in awe of the intimacy of this little town that was complemented in striking contrast to the grandeur of the vistas that surround it. Somehow, still to this day, it makes me feel that there is something greater at play living here. Now married and raising two girls and there is no place greater to call home!
I was born in Xi’an, China, an ancient city with over 3000 years of history. Having lived in Shanghai, London, and Beijing, I was fortunate enough to settle in one of the most incredible places I've been — Queenstown. I’m passionate about travelling as I think it is a catalyst for cultural exchange, is eye-opening and fosters lifestyle changes. Having been a backpacker for 10 years, working in the tourism industry feels like a dream come true. I genuinely love travelling and can’t wait to share the beauty of Queenstown with visitors worldwide! During my last 6 years in NZ, I've discovered a love for skiing, tramping, snorkeling and gardening, and most recently developed a new interest in pottery.
Originally Australia born but arriving on the shores of Queenstown in 1997, I consider myself a through and through kiwi, more importantly a Queenstown local. Growing up here your true appreciation for our beautiful home comes with age; often not realising how good we’ve got it! From skiing our amazing mountains, to swimming our blue lakes and exploring our hills, 26 years on I understand the just how lucky we are to call this home! I consider myself a part of Queenstown, and Queenstown a part of me. What better place to work than the one that helps share its wonder and stories with the world.
Marketing Partnerships & Alliances
The Southern Lakes International Marketing Alliance
The Southern Lakes International Marketing Alliance (IMA) is a marketing collective made up of Destination Queenstown and Lake Wanaka Tourism and Central Otago. The alliance promotes the collective Southern Lakes region as a premium visitor destination in long-haul markets via participation in Tourism New Zealand-led trade missions and roadshows (e.g. Kiwi Links) in the UK, Europe, Asia and the Americas.
Tātaki Auckland Unlimited and Auckland Airport Partnership
Tātaki Auckland Unlimited, Auckland Airport and Destination Queenstown have teamed up to sell New Zealand's gateway city and the southern resort town to North American leisure, business and incentive travellers.
The three organisations work together on joint sales calls and in-market representation, road shows, media and travel agent visits and promotion through owned channels. They are developing itineraries that will focus on both regions: food, golf, luxury, outdoors, arts and culture, 'low-carbon experiences', and a specific incentives itinerary.
