When it comes to selling Queenstown and Wānaka to the world, the Travel Trade team knows the importance of understanding our region so that you can build itineraries confidently and dream weave travel experiences that are tailored to your business and client's specific needs.
The Destination Queenstown and Lake Wānaka Tourism Trade Team work closely with the travel trade and the industry to help promote the region. Supplying you with up-to-date information on new Queenstown and Wānaka activities, restaurants and accommodation developments, including tools and resources such as our Travel Sellers Guide, segment training guides, blurbs, image gallery and itinerary inspiration.
We work with a number of partners to promote Queenstown and Wānaka and increase our profile in the domestic and international markets. We have strong ties with our members (local business and tourism operators), Tourism New Zealand, airports, airlines, regional tourism organisations and industry bodies.
Originally from the UK I moved to New Zealand as a young child and have lived in both Wellington and Auckland. But it was Queenstown I fell in love with over 30 years ago when I followed a girl down here. That girl is now my wife and together we’ve raised three amazing kids in this incredible town which we call home!
I am passionate about Queenstown and love everything it offers: skiing, biking, rich history, stunning scenery, world class food and genuinely awesome people. I’m incredibly fortunate to help showcase this special place to the world.
Originally Australia born but arriving on the shores of Queenstown in 1997, I consider myself a through and through kiwi, more importantly a Queenstown local. Growing up here your true appreciation for our beautiful home comes with age; often not realising how good we’ve got it! From skiing our amazing mountains, to swimming our blue lakes and exploring our hills, 28 years on I understand the just how lucky we are to call this home! I consider myself a part of Queenstown, and Queenstown a part of me. What better place to work than the one that helps share its wonder and stories with the world.
Marketing Partnerships & Alliances
The Southern Lakes International Marketing Alliance
The Southern Lakes International Marketing Alliance (IMA) is a marketing collective made up of Destination Queenstown and Lake Wanaka Tourism and Central Otago. The alliance promotes the collective Southern Lakes region as a premium visitor destination in long-haul markets via participation in Tourism New Zealand-led trade missions and roadshows (e.g. Kiwi Links) in the UK, Europe, Asia and the Americas.
Tātaki Auckland Unlimited and Auckland Airport Partnership
Tātaki Auckland Unlimited, Auckland Airport and Destination Queenstown have teamed up to sell New Zealand's gateway city and the southern resort town to North American leisure, business and incentive travellers.
The three organisations work together on joint sales calls and in-market representation, road shows, media and travel agent visits and promotion through owned channels. They are developing itineraries that will focus on both regions: food, golf, luxury, outdoors, arts and culture, 'low-carbon experiences', and a specific incentives itinerary.
