Destination Queenstown Business Plans and Reporting
Destination Queenstown aims to communicate our activity transparently with our member businesses. Below, you will find our current annual business plan alongside historic annual reports. Additionally, you can find information about Queenstown Lakes’ destination management plan,Travel to a thriving future.
For further information on any of the reports published here, or to access any historic annual business plans or annual reports please contact Member Services.
Annual Business Plans
DQ's Annual Business Plan outlines the organisation's strategic focus and the key activity for a financial year.
DQ's Annual Reports summarises the organisation's performance in alignment with the Annual Business Plan. It summarises the key activity and outcomes from the financial year, and is officially approved at DQ's Annual General Meeting following DQ's Official Rules.
Queenstown Lakes' destination management plan, Travel to a thriving future, aims to achieve regenerative tourism and a carbon zero visitor economy by 2030. This offers opportunities for the region and greater wellbeing for people and the planet as regenerative tourism benefits communities, the environment, and the economy. Learn about the vision, goals, strategic pillars, and projects to reach a regenerative visitor economy by 2030.
Destination Queenstown aims to communicate our activity transparently with our member businesses. On the page below you will find insights on market trends, DQ led activity, and events attended over the last twelve months by the DQ team.
