Destination Queenstown (DQ) and Lake Wānaka Tourism (LWT) are committed to keeping members updated on recent activity and strategic direction. Below you will find the current FY25-26 Annual Business Plan, past business plans, annual reports and regular Quarterly Reports.
For more detail or further historic documents, please contact Member Services.
FY2025-26 Annual Business Plan
The FY2025-26 Annual Business Plan outlines how DQ and LWT will deliver their marketing and destination management work for the year. It sets out strategic priorities, measures of success, and alignment with national and regional strategies, while keeping the Queenstown and Wānaka brands distinct. This is the first plan to reflect the new shared services model.
You can access earlier business plans and annual reports for each RTO in the links below. Prior to 1 July 2025 and the Shared Service Agreement, DQ and LWT produced these separately. From 1 July 2025 these documents will be produced collaboratively.
The Annual Business Plan outlines the strategic focus and key activity for the financial year, while the Annual Report provides the outcomes and is formally approved at each RTO’s Annual General Meeting under their respective rules (DQ Rules, LWT Rules).
Interested in what the RTO teams have been focusing on lately? Below you will find recent activity updates and our regular Quarterly Reports, which keep members informed about key projects and outputs. Each quarter, DQ and LWT publish a combined report, and from July 2025 these summaries reflect the shared services partnership, prior to 1 July 2025 reports only reflect DQ activity. Additionally, below the Quarterly Activity Reports the Business Development team provides detailed tradeshow, event, and trip reports offering deeper insights into their activities.
Queenstown Lakes' Destination Management Plan, Travel to a Thriving Future, is our roadmap to achieving a regenerative tourism and a carbon zero visitor economy by 2030. It will ensure that our district remains a special place for future generations, and a place we can continue to be proud to share with visitors for years to come.
Learn about the vision and projects to reach a regenerative visitor economy by 2030 by reading the documents below or exploring the Regenerative Tourism website.
