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Data & Insights

View from Queenstown Hill
View from Queenstown Hill
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Want to understand tourism industry trends?

Destination Queenstown (DQ) and Lake Wānaka Tourism (LWT) provide a set of resources that offer timely, practical data and insights on the visitor economy in Queenstown and Wānaka. These help members and stakeholders draw their own conclusions to support planning and business decisions. The resources include publicly available tourism data, RTO-commissioned research, and purchased datasets.

Queenstown Visitor Insights Dashboard

Queenstown at Dusk looking over the centre town Walter Peak

Wānaka Visitor Insights Dashboard

Wanaka-Rocky-Mountain-morning

Queenstown Forward Outlook

View from the lake looking at Queenstown Bay and busy waterfront

Research

Aerial photo of Glenorchy township with huge mountains in the background

Market Insights Guides

Treble Cone Skiing

Resident Insights

Family walking on pier

Frequently Asked Questions

How can I receive DQ LWT Data and Insights updates? 

Easy - sign up to receive our member communications and make sure you tick the "Data and Insights" selection. DQ and LWT now send one comprehensive Data and Insights email each month. It brings together the previous month’s destination performance, the Forward Outlook, and a selection of useful RTO-produced research and insight pieces.

Who can I contact for more information about Data and Insights? 

Reach out to DQ's Data and Insights Analyst, Eilidh Blanchard for any Data and Insights related questions or information. 

What is the Queenstown Forward Outlook and how can I access it? 

The forward outlook is an RTO created resource that indicates the current levels of accommodation occupancy in Queenstown. Its weighted 90% on currently booked forward occupancy rates and 10% on predictive forward booking data. This resource is refreshed and posted every week on Thursday by midday. Access the forward outlook or select from the drop-down menu from the navigation. 

Please note the Forward Outlook is only available for the Queenstown region, but alternatives are being explored to support the establishment of a similar Wānaka Forward Outlook resource. 

 

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Destination Queenstown

PO Box 353 (DX ZX10313)

Queenstown, New Zealand

Phone: +64 3 441 0700

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