Introduction
At Destination Queenstown (queenstownNZ.co.nz) we take great care to protect your personal information. Please read this cookie policy for information regarding our use of cookies on our website.
What are cookies?
Cookies are small pieces of data downloaded to your computer or mobile device when you visit a website. Cookies are then sent back to originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device.
What cookies do
Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving your experience. They can help to ensure that adverts you see online are more relevant to you and your interests.
Purpose
There is a notice on our home page which describes how we use cookies and provides a link to our website privacy policy. If you consent to cookies and use this website after this notification has been displayed to you, we will assume that you consent to our use of cookies for the purposes described in this website cookie policy and our website privacy policy.
Most browsers automatically accept cookies. Consent is considered given if the browser is set to accept the use of cookies. This also applies if the browser is pre-set for acceptance. As a user, you have a choice to use Cookies or not, and if you use Cookies, Destination Queenstown has the right to use that non-personal information for marketing purposes.
Consent
Where required, we ask for your consent before placing non-essential cookies on your device. Visitors from regions with cookie consent requirements see a consent banner when they first visit queenstownnz.co.nz, allowing them to accept or reject non-essential cookies. Strictly necessary cookies are always active, as they are required for the website to function. Our privacy policy is accessible from the footer of every page on queenstownnz.co.nz. Our cookie policy is linked within this privacy policy, and can also be found at https://www.queenstownnz.co.nz/cookies/.
The consent banner is currently shown to visitors from all European countries, all United States states, and all Canadian provinces, as well as visitors from Argentina, Brazil, Japan, Malaysia, Mexico, Nigeria, Singapore, South Africa and Thailand. Visitors from New Zealand do not see the banner.
We use Google Consent Mode. Before you provide consent, Google's tags operate in a limited, cookieless mode and only store cookies once consent is given. Most browsers accept cookies by default; you can adjust your browser settings at any time to refuse or delete cookies.
How do I control cookies?
You can also review and change your cookie preferences at any time by selecting the cookie settings icon on our website. This reopens the consent banner and lets you accept or reject each category of non-essential cookies.
For more information on how to adjust your web browser settings for Cookies, see aboutcookies.org.
For a guide to online behavioural advertising and online privacy, see youronlinechoices.com.
Please note:
- Accepting a cookie does not give us access to your computer or personal information stored on your hard drive under any circumstances.
- Although you can configure your web browser to not accept cookies, if you do so you may experience a resulting loss of functionality of this website.
Types of cookies we use
Cookies for site functionality
These cookies allow visitors to use all the features of the site and remember choices you have made (such as changes to text size, customised pages) to provide enhanced features. The information these cookies collect is anonymised and they cannot track your browsing activity on other websites.
Cookies of these type include:
| Name of cookie |
Purpose |
|
csrftoken |
Helps prevent cross-site request forgery (CSRF) attacks |
|
PHPSESSID, JSESSIONID, SESS# |
Preserves user session state across page requests. |
|
ViewedCategories |
Tracks product category views |
| CookieYes consent cookies | Record your cookie consent choices where a consent banner has been shown to you |
| Load-balancer, session and security cookies (BIGipServer, ARRAffinity, ARRAffinitySameSite, __cf_bm, CFID, CFTOKEN, and reCAPTCHA rc::a / rc::c) | That route requests to the correct server, keep the site secure and maintain your session |
Cookies for site analytics
These cookies collect information about how visitors use the site, for instance which pages visitors go to most often, and if they get error messages from web pages. Cookies of this type include:
- Google Analytics 4 (_ga, _ga_<container-id>) collects anonymous information about how visitors use our site, including numbers of visitors to the site, where visitors have come to the site from and the pages they visited. We use the information to compile reports and to help us improve the site. To opt out of Google Analytics tracking, visit tools.google.com/dlpage/gaoptout to install the Google Analytics.
Opt-out Browser Add-on
- Crowdriff (starling.crowdriff.com) powers visual content galleries on our site, including user-generated content from social platforms.
- Microsoft Clarity (_clck, _clsk) records anonymised session replays and heatmaps to help us understand how visitors use the site.
Cookies for advertising
These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of advertising campaigns. They are usually placed by advertising networks with our permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.
Cookies of this type include:
- Google Ads (ads/ga-audiences) is used by Google Ads to re-engage visitors based on their online behaviour across websites.
- Meta Pixel (Facebook) (fr, tr, _fbp) is used by Meta to deliver advertising, including real-time bidding from third-party advertisers, and to measure ad effectiveness.
- TikTok We use TikTok cookies to target advertising campaigns to TikTok users based on TikTok engagement, app activity and website traffic.
- TripAdvisor (TACds, TADCID, TAUnique, TASession, SRT, TART, TAUD, TASSK, TATravelInfo, ServerPool) is set by embedded TripAdvisor review widgets and is used for advertising, cross-site measurement and content delivery.
- Trailforks / Pinkbike (tfs, pb2, pbid2) is set by the embedded Trailforks trail-map widget and is used for cross-site tracking and advertising.
- OpenAI (__oaiq_domain_probe, _ncid, _cfuvid) is used to measure and optimise Destination Queenstown's advertising on OpenAI's platforms.
- Microsoft / Bing Ads (MUID, MR, ANONCHK, SRM_B) are used by Microsoft for advertising, ad-click measurement and analytics.
- X (formerly Twitter) (_twitter_sess, guest_id, personalization_id, ct0). Enables X sharing functionality and collects anonymous data related to user visits.
- LinkedIn Insight Tag (lidc, UserMatchHistory, li_gc, li_sugr, bcookie, bscookie, AnalyticsSyncHistory, ln_or) is used by LinkedIn for advertising, retargeting and campaign measurement.
- Outbrain (outbrain_cid_fetch) is used to track user interaction for content recommendation and retargeting campaigns.
- Act-On (wp44251) tracks visitor behaviour and links browsing activity to subscriber profiles when you subscribe or submit a form.
- Google DoubleClick (IDE, test_cookie) is used for ad delivery and measurement across Google's advertising network.
Cookies for embedded content
When you visit a page with embedded content from third-party services, those third parties may set cookies on your device. These include:
- YouTube (VISITOR_INFO1_LIVE, YSC, CONSENT) — embeds video content and stores viewing data
- Vimeo (vuid) — records which embedded videos have been viewed.
- Elfsight (elfsight_viewed_recently) — powers the Instagram feed widget on our site
Destination Queenstown is not responsible for the use of Cookies by third party service providers. When using third party services from this website, Destination Queenstown asks that each such website’s privacy statements are read to understand how personal information and Cookies are used and dealt with by the party in question.
Data retention
Most cookies expire automatically. Session cookies are deleted when you close your browser. Persistent cookies typically expire within 30 days to 2 years, depending on their purpose. Website analytics data is retained for up to 14 months for marketing and reporting purposes. You can manually delete cookies at any time through your browser settings.
Overseas transfer of data
Some of the third-party services we use, including Google, Meta, and others listed above, are based overseas. Website and customer relationship management data is hosted through our service providers and may be stored or processed using Google Cloud Platform infrastructure located in the United States. Data collected by these services may be transferred to and processed in countries outside New Zealand, including the United States and Australia.
Where personal information is transferred or disclosed outside New Zealand, Destination Queenstown takes reasonable steps to ensure that the recipient is subject to privacy protections that provide safeguards comparable to those required under the Privacy Act 2020.
Contact us
For further information regarding this cookies policy or if you have any questions about your privacy, please contact us at info@queenstown-wanaka.nz.
This cookies policy was last updated on 6 August 2026.