Introduction to Consumer Marketing at Destination Queenstown and Lake Wānaka Tourism
Get to know the Consumer Marketing team at Destination Queenstown (DQ) and Lake Wānaka Tourism (LWT) and learn how we promote the region to key target markets and audiences, shape visitor demand via content and storytelling, and how your business can leverage our marketing activity and channels.
Who Should Attend & What You'll Gain
This session is ideal for tourism businesses, marketers and operators looking to better understand how DQ and LWT’s consumer marketing supports the region. You’ll:
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Learn how DQ and LWT positions Queenstown Lakes District in domestic and international markets.
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Explore our marketing objectives aligned with the DQ & LWT's Annual Business Plan.
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Gain insight into DQ and LWT's consumer marketing strategy and tactical activity.
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Understand our key focus areas: shaping visitor demand, retaining a sustainable visitor mix, evolving brand and storytelling.
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Understand who our key target audiences are and what channels we use to reach them.
Queenstown Event Details
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Date & Time: Tuesday 13 October, 9:30 - 10:30am
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Location: Destination Queenstown Office, Level 2, Mountaineer Building, 32 Rees Street, Queenstown. For information on how to access the DQ office, check out our Accessibility Guide.
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Session Lead: Daniella Jones, Acting Brand and Marketing Manager.
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Refreshments: Tea and coffee provided.
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Waste-Free Event: We are committed to sustainable events. Please be mindful of what you bring to minimise waste.
Wānaka Event Details
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Date & Time: Tuesday 3 November, 9:30 - 10:30am.
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Location: Lake Wānaka Tourism office, Level 3, 99 Ardmore Street.
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Session Lead: Daniella Jones, Acting Brand and Marketing Manager & Sherri Gibb, Digital Marketing Manager.
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Refreshments: Tea and coffee provided.
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Waste-Free Event: We are committed to sustainable events. Please be mindful of what you bring to minimise waste.
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