Understand and Tap into the Chinese Market
Chinese visitors are a large international market for Queenstown and Wānaka as destinations, but the way Chinese visitors research, book and pay for experiences differs significantly from other international markets. Join us to unpack Chinese travel trends, gain insight into the social media landscape, and hear directly from Trip.com and WeChat Pay as they explain Chinese booking and payment preferences.
Who should attend and what you’ll gain:
This session is ideal for business owners, marketing and sales staff who want to better understand and reach the Chinese market. At the session you'll:
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Understand DQ & LWT's current activity in the China market.
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Learn what's shaping the Chinese digital marketing ecosystem and practical steps for your business, presented by Chang Chen (Social Media Contractor).
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Hear directly from RED (Little Red Book) about using the Chinese the social media platform.
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Hear directly from Trip.com about booking behaviour and platform considerations for operators.
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Hear directly from WeChat Pay about payment preferences and marketing campaign opportunities.
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Identify practical changes your business could make to be more visible and accessible to Chinese travellers.
Event Details:
This event will be held in Queenstown and open to all Destination Queenstown and Lake Wānaka Tourism members. Attendance in person is encouraged for the benefit of networking however a recording will be available for those who cannot attend. Please indicate if you would like to receive this, in the form below.
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Date & Time: Thursday 26 November, 11:30am - 12:40pm, plus optional 30 minutes networking.
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Location: Destination Queenstown Office, Level 2, Mountaineer Building, 32 Rees Street, Queenstown. For information on how to access the DQ office, check out our Accessibility Guide.
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Refreshments: Tea, coffee and a light lunch provided.
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Waste-Free Event: We are committed to sustainable events. Please be mindful of what you bring to minimise waste.
Event Speakers
Chang Chen - Social Media Contractor
RED (Little Red Book)
Vivian Zhu - Director of Global Partnerships and Development
Alice Hou – Business Development Manager, Oceania
Kevin Shimota – Director, Oceania
Scarlett Rong, General Manager, Oceania
Monica Zheng, Managing Director, Oceania
Leo Xiang, Business Manager, Oceania
