Insights & Research
This is where you will find key insights, market intelligence and trends. DQ and LWT collaboratively carry out regular research to ensure our content and activity are relevant.
Visitor Economy Insights Resource
This resource provides a summary of key visitor economy statistics, data and insights. The data and statistics used in this resource are gathered from a range of locations and data sources. To explore the data further please head to the Wānaka Visitor Insights Dashboard. It is updated every six months, at the start of August for year end June, and the start of February for year end December.
- Visitor Economy Insights Resource year end December 2024
- Visitor Economy Insights Resource year end June 2024
Wānaka Quarterly Data Snapshots
At the end of each quarter LWT members are sent a communication with a summary of the past quarter's data metrics and insights.
- Quarterly Data Snapshot - July - September 2024 (Q1 FY24-25)
- Quarterly Data Snapshot - April - June 2024 (Q4 FY23-24)
- Quarterly Data Snapshot - January - March 2024 (Q3 FY23-24)
- Quarterly Data Snapshot - October - December 2023 (Q2 FY23-24)
Visitor Experience Research
The Queenstown Lakes' Visitor Experience Survey is a collaboration between Lake Wānaka Tourism and Destination Queenstown which seeks to better understand visitor expectations, experiences and behaviours while in the region. DQ and LWT partner with respected industry researcher Angus & Associates to conduct the primary research.
Emerging Travel Trends and Industry Shifts
This research provides a comprehensive summary of key traveller-driven trends emerging in the tourism industry, alongside an in-depth analysis of broader industry shifts expected to grow in significance in both the near and long term. Each trend or shift is thoroughly examined, and its impact is explored and followed by real-life examples of the trend in action. This research is an evolution of the Emerging Traveller Trends research completed in October 2022.
Additional Data and Insights Resources
The following sites provide a range of New Zealand and Global tourism-related data and insights:
- DGiT - Activating Domestic Tourism Tool | useful for assessing the size and demand of the domestic New Zealand visitor market
- Tourism New Zealand - Data and Insights Site | useful for viewing national level data and TNZ commissioned research such as their Active Considerers market research
- Ministry of Business, Innovation and Employment (MBIE) - Tourism Evidence and Insights Centre (TEIC) | useful for viewing NZ level MBIE commission and owned data
- Tourism Industry Aotearoa (TIA) - Insights Resources | useful for New Zealand-centric insights and research
- United Nations World Tourism Organisation (UNWTO) - Tourism Data Dashboard | useful for global trends and insights
The data sets, insights, and related resources have been created for use by Lake Wānaka Tourism and its membership base only. They are not for publication or dissemination without consulting Eilidh Blanchard at Destination Queenstown prior.