Implementation of Travel to a Thriving Future.

The destination management group (DMG) will begin the implementation of each project by following a 7-30-90 model:

  • First 7 days: The DMG assigns a project leader.
  • First 30 days: Allocate resources, including members of the project task force.
  • First 90 days: Present plan to the DMG, including KPIs and targets that are Specific, Measurable, Achievable, Relevant and Time-based. Determine the role of the project team toward achieving those goals: lead, support, or advocate.
  • After 12 months: Report the results against the plan, iterate for the next 12-month cycle until project completion.

To match local government planning processes, Travel to a Thriving Future will be reviewed and updated every three years. That enables the Destination Management Group to learn, revise the plan and improve moving forward.

The timing also allows reviews of this plan to be aligned with both the district and regional government’s long-term planning and budgeting processes.


Projects in Progress

Travel to a Thriving Future, the Queenstown Lakes' Destination Management Plan was endorsed by Queenstown Lakes District Council in February 2023. Several projects are now underway. Find out more about these projects progress so far and how you can get involved. 



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