- Regenerative Tourism By 2030
- Home
- The Plan
- Timeline
- Projects in Progress
- Love Wānaka / Love Queenstown Project
- Carbon Zero by 2030
- About
- Vision, Purpose and Values
- Governance
- Process
- Implementation
- Contact us
- Queenstown Travel Trade
- The Tools
- Queenstown 101
- Training Videos
- Images & Videos
- Itinerary Inspiration
- Sales Managers Contact Directory
- Airline Connectivity
- Accommodation Maps & Guides
- Trade Maps & Guides
- Blurbs for Marketing
- Presenting Queenstown
- What's New
- What's New
- Newsletter Sign Up
- New Product Update
- Accommodation Pipeline
- Major Developments
- Forward Outlook
- Famils
- About Us
- Meet the Team
- Contact Us
- Love Queenstown
- Regenerative Tourism by 2030
- Accessible Tourism
- Queenstown Business Events
- Conferences
- Incentives
- Planning Tools
- Business Events Guide
- Accommodation Maps
- Airline Connectivity
- Forward Outlook
- Image Gallery
- Video Library
- Promotional Videos
- QCB Famils
- Case Studies
- Meet Our Local Event Experts
- CSR and Sustainability
- Queenstown Venues
- Queenstown Event Services
- What's New
- Accommodation Pipeline
- Major Developments
- Newsletter
- About Us
- Meet The Team
- Request for Proposal
- Famils & Site Inspections
- Testimonials
- Member Hub
- Capability Building
- Social Responsibility
- Environmental Resources
- Marketing Resources
- Tourism Industry Information & Resources
- Member Events
- Plans & Reports
- Destination Management Plan
- Business Plan & Annual Reports
- Activity Reporting
- Data & Insights
- Visitor Insights Dashboard
- Forward Outlook
- Resident Insights
- Research & Insights
- DQ Support
- Manage Your Listing
- About Us
- Our Board
- Contact Us
Destination Queenstown Reporting
Destination Queenstown aims to communicate our activity transparently with our member businesses. Below you will find insights on market trends, DQ led activity, and events attended over the last 12 months by the DQ team.
For further information on any of the reports published here, or to access any historic reports contact Member Services.
Consumer Marketing Activity
Queenstown winter activity
DQ’s winter activity went live in Australia on 1 March, focused on driving destination preference for a Queenstown winter and ski holiday. This is a fully integrated approach across consumer, media and trade channels targeting both our ‘Winter Lovers’ and ‘Ski Enthusiast’ audiences.
Activity is led by a hero winter brand video and a new ski enthusiast video, to drive awareness and get people dreaming of a winter holiday in Queenstown in 2024.
Winter activity also goes live in the domestic market on 1 May.
Recent Marketing Updates
Refreshed Queenstown NZ brand video
In early January, DQ launched a refreshed brand video to generate awareness, drive destination preference and encourage visitors to see more and explore a further while they're here. This is live in both the domestic and Australian markets across all paid digital channels as part of our Discover/Awareness layer of the campaign, and will run until April.
Our People Our Home Campaign – Series 2
In the second series of ‘Our People, Our Home’, we introduced our visitors to more passionate locals who make up the fabric of our community.
Live from 20 September 2023 - Jan 2024, the four-part mini-series was rolled out across DQ’s social and digital channels with a paid campaign and an extended local cinema schedule.
Media & Comms Activity Reporting
Recent Content
-
The Weekend Australian - Travel+Luxury: Is this New Zealand's most beautiful drive?, published in print and online March 2024 by Catherine Marshall
-
Your Ex: The Changing Face of Tourism: Queenstown, published in print and online January 2024 by Oliver Hall
-
Our Place: The Caretakers (page 116), published in print and online December 2023 by Rachelle Duffy
-
International Traveller: Queenstown is leading the way in ecotourism, published in December 2023 by Jennifer Ennion
DQ Hosted media (famil)
-
Ben Fahy, writing for Kia Ora Magazine, travelled the region in an all-electric Polestar EV. The famil showcased low-impact and regenerative initiatives including Royalburn Station, Mora Wines & Artisan Kitchen, Southern Lakes Sanctuary at Bob's Cove, Headwaters Eco Lodge, Ziptrek Ecotours, Canyon Brewing, Glenorchy Air, Driftaway Holiday Park, Sherwood, Walter Peak Eco Experience, Buzz Stop Cafe at Country Lane and Ride to the Sky. Ben's article is expected to be published in the May issue of Kia Ora Magazine.
-
Brad Japhe, US journalist, writes for publications such as Food+Wine, Forbes, Thrillist, Bloomberg and Travel+Leisure. Brad was hosted by DQ for a portion of his Queenstown stay and visited Bespoke Kitchen, Headwaters Eco Lodge, Nomad Safaris, Ride to the Sky, Millbrook Resort, Ziptrek Ecotours, Canyon Brewing, Ayrburn and Sofitel. Brad intends to write a food and drink guide to the Queenstown area, and other potential articles based on his experiences.
Experience New Zealand media with Tourism New Zealand
-
Hong Kong media famil with key opinion leaders aimed to inspire the Hong Kong market to book a New Zealand holiday during the off-peak season through social media content. The famil group visited Sherwood Hotel, Blue Kanu, NZONE Skydive, Ziptrek Ecotours, Ayrburn, Rosewood Matakauri Lodge, Nomad Safaris and Kinross.
-
Southeast Asia media famil with Travel+Leisure SEA, featured award-winning chef and judge on Top Chef Thailand, Tonn Thitid Tassanakajohn, and one of Indonesia's biggest foodie influencers, Hans Danials (@eatandtreats). The story will focus on Chef Tonn and Hans Daniel exploring New Zealand while unveiling its intersection of human creativity, authenticity, and community through food, one of the most important motivators for travel in the SEA market. Their visit to Queenstown featured: Rātā, QT Queenstown, Walter Peak Eco Experience, Heliworks Earnslaw Burn tour, Gibbston Valley cave tour and lunch, Amisfield, Millbrook Country Club, Royalburn Farm Shop, Mora Wines & Artisan Kitchen, Shotover Jet, Kawarau Bridge, Sherwood restaurant and Onsen Hot Pools.
DQ works closely with Tourism New Zealand on its Experience New Zealand media programme, bringing journalists and influencers from key long-haul markets to experience the best of Queenstown.
To check on the results of your participation in the programme, follow the link below.
Travel Trade Activity Reporting
Queenstown Convention Bureau Activity Reporting
Tradeshow and event reports
QCB Advisory Board