A Pioneering Past to an Innovative Future
Queenstown's history of innovation traces back to the 1860s Otago gold rush, which ignited a transformative era in the region.
As prospectors flocked to the area, drawn by the promise of riches, Queenstown rapidly evolved from a secluded settlement into a bustling hub of activity and creative -thinking. This influx of people from diverse backgrounds brought a surge of entrepreneurial spirit, laying the groundwork for a culture of innovation that persists today.
The rugged landscape's challenges and the need to support a growing population spurred transportation, communication, and infrastructure developments, setting the stage for Queenstown's future as an adventure tourism centre.
Becoming the Adventure Capital of the World
In the following years, Queenstown leveraged its natural beauty and adventurous spirit, marking it as the birthplace for commercialising ski fields, the first bungy jump, and the inception point for jetboat tours, tandem paragliding, and skydiving.
The 20th century saw Queenstown emerge as the world's adventure capital and a global tourism destination. Harnessing its unique landscape, it offered experiences found nowhere else on Earth.
Queenstown's history from the 1860s onwards embodies a spirit of exploration and a willingness to push the boundaries of what's possible. This enduring character now defines the town, which has diversified into a hub for creativity, technology startups, and film projects.
Travel to a Thriving Future
Queenstown Lakes aims to be a carbon-zero visitor economy by 2030.
Its regenerative tourism plan centres on people and places and ensures everyone can enjoy this beautiful region for years to come. We would love for you to join the mission and get involved, and we hope our stories will inspire other destinations to do the same.
Meet the Businesses Leading the Way
Peregrine Wines: Land, Birds and Pinot
The story of Peregrine Wines goes deeper than the accolades and blissful tastes of pinot noir the region is well known for. Its vines are rooted in kaitiakitanga – guardianship for the land.
Read More/ 3 Min Read
Whakatipu Reforestation Trust: Ten Years of Community-Led Restoration
Celebrating a decade of work restoring native biodiversity in the Whakatipu Basin.
Read More/ 3 Min Read
Crowne Plaza Queenstown: Fighting Food Waste with Volunteer Pedal Power
Crowne Plaza hotel is helping to save high quality fresh food from landfill by volunteering staff time with KiwiHarvest.
Read More/ 3 Min Read
Sowing Seeds for Future Generations: Queenstown Comes Together for Planting Events
2,500 trees planted in two days to help restore and enrich the future of this place.
Read More/ 2 Min Read
Wet Jacket: Supporting Conservation Through Wine
Behind the Wet Jacket brand is a team of vibrant locals encouraging visitors to connect with history, nature and give back to the environment.
Read More/ 5 Min Read
Air Milford: Giving Back to Community
Air Milford is committed to safety, community, and sustainability as ‘aerial guardians’ of one of the world’s most beautiful flightseeing destinations.
Read More/ 2 Min Read
Hilton Queenstown: Making Travel Better Globally and Locally
From carbon-neutral meetings to food waste diversion and funding reforestation – here's how Hilton Queenstown is making travel better, globally and locally.
Read More/ 5 Min Read